Marketing management of interaction of subjects of the innovation sphere. Monograph
Marketing management of interaction of subjects of the innovation sphere. Monograph
Book Description
The monograph examines the theoretical and methodological foundations of interaction marketing in the innovation sphere. The problems of the development of the modern innovation sphere, as well as the prospects of network forms of organization of interaction of enterprises are analyzed. The factors influencing the interaction of the subjects of the domestic innovation sphere are investigated, the results of the study of the specifics of their interaction are presented. The mechanism of formation and development of innovative networks based on interaction marketing, a model of communicative support of their functioning is proposed. It is intended for researchers, students and postgraduates of higher educational institutions, students of the system of training, retraining and advanced training, specialists in the field of innovation.
No reviews found
