Marketing research. Theoretical and practical aspects. Study guide
Marketing research. Theoretical and practical aspects. Study guide
Book Description
The textbook summarizes the main trends in the theory and practice of marketing research, special attention is paid to the study of consumer behavior. Modern methods of data collection and analysis are considered, including the possibilities of using virtual reality, neurotechnologies, crowdsourcing and gaming techniques in marketing research. The textbook is intended for university students, it will be useful to heads of organizations and specialists dealing with marketing issues.
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