Machine Learning for Business and Marketing
Machine Learning for Business and Marketing
Book Description
Data science is becoming an integral part of any marketing activity, and this book is a living portrait of digital transformations in marketing. Data analysis and intelligent algorithms allow you to automate time-consuming marketing tasks. The decision-making process is becoming not only more perfect, but also faster, which is of great importance in an ever-accelerating competitive environment. "This book is a living portrait of digital transformation in marketing. It shows how data science becomes an integral part of any marketing activity. It describes in detail how approaches based on data analysis and intelligent algorithms contribute to the deep automation of traditionally time-consuming marketing tasks. The decision-making process is becoming not only more perfect, but also faster, which is important in our constantly accelerating competitive environment. This book must be read by both data processing specialists and marketing specialists, and it is better if they read it together."
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