Maverick. The success story of the most unusual company in the world

Maverick. The success story of the most unusual company in the world

Book Description

Without secretaries. No dress code. Without positions. No business plans. Without schedules and working hours. Moreover, employees set their own salaries. Would you be able to manage such a company? This is how the Brazilian Semco corporation is run by Ricardo Semler, who turned a crumbling family business into the most unusual company of our time. He built a business model that survived economic downturns, industry strikes, hyperinflation and much more. Over the past 6 years, Semco has increased its revenue from $ 35 million to $160 million; the company has virtually no staff turnover and there are no signs that its growth will slow down in the coming years. How did Semler decide to turn the company from the inside out, upside down, abolishing nine levels of management and introducing unprecedented democratic orders for his employees? The author tells about the amazing transformation of his company and the changes in the thinking of its employees, about how the chain reaction of transformations turned an aging and dying enterprise into one of the most dynamic and innovative companies in the world. This is the story of a company that challenged traditional management methods and demonstrated to the whole world how to succeed in the tough world of modern business by putting the freedom of employees above corporate goals. Translator: N. Bystrozorova.