Management and culture
Management and culture
Book Description
In this book, William Byrnes does not just expound the basics of management in relation to the field of art and entertainment, but immerses the reader in the context of the management process and helps to understand the consequences of the actions taken - the impact on institutions, partners and shareholders. As we can see from the example of other industries, in our increasingly interdependent world, the consequences of actions are not always obvious and their effect is greater than one might expect. This is also true for art. The author gives clear guidelines that help to understand these overlapping, interrelated and sometimes contradictory issues, strategies and opportunities. The book is addressed both to those who are going to do art management, and to professionals working in this field.
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