Advertising management in modern media. On the Internet, in the press, on television and radio
Advertising management in modern media. On the Internet, in the press, on television and radio
Book Description
The book discusses the main aspects of advertising management in modern media. The author describes the trends in the development of advertising in the media, as well as the general processes taking place in this area. He dwells in detail on such important components of advertising and media management as services, pricing, sales, promotion, organization, and matrix advertising. On the basis of domestic and foreign experience, it is popularly explained what and how media employees need to do in order to conduct effective work on the creation and sale of a specific advertising product. The book is intended for readers who, by the nature of their activities, are engaged in advertising in the media. In addition, the book will be of interest to students and teachers of disciplines related to advertising.
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