Management of special events in the field of culture. Study guide
Management of special events in the field of culture. Study guide
Book Description
The manual is devoted to the types, technology of preparation and organization of special events, or event management - an integral part of modern marketing, PR, advertising in the socio-cultural sphere. Special attention is paid to the interactive methodology of preparing and holding special events, realizing their communicative potential, and developing social partnership with their help. The publication is intended for students (bachelors and masters) of higher and secondary specialized educational institutions of culture and art, specialists and anyone interested in modern effective social technologies.
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