Myths about marketing and consumer loyalty. Vaunted Strategies that will Ruin You
Myths about marketing and consumer loyalty. Vaunted Strategies that will Ruin You
Book Description
Myths about marketing and consumer loyalty. Vaunted strategies that will ruin you, and proven techniques that work and give results. It's time to destroy the false dogmas of classical marketing and dismiss modern marketing gurus! In this book, the authors, the heads of one of the largest consulting companies in the field of marketing, reveal the shocking truth about marketing and consumer loyalty: almost everything you know about it is a lie! In fact, most of the well-known axioms and postulates of marketing are based on incorrect data or on a misinterpretation of correct data. Critically examining the 53 most common myths about marketing and customer loyalty, the authors use the results of the latest research to fully expose these postulates. Instead of the banal advice that numerous marketing gurus give us, in this book you will find proven technologies for winning markets and retaining customers - not for the sake of the markets and customers themselves, but for the success and prosperity of your company.
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