Modeling of the marketing management system of an innovative organization. Monograph
Modeling of the marketing management system of an innovative organization. Monograph
Book Description
The monograph examines the evolution and dynamics of models of the innovation process for value creation by organizations and determines the vector of marketing development in it, builds a model of the marketing management system of an innovative product of industrial enterprises based on integration and cluster approach and develops a methodology for evaluating its functioning. Based on the results of testing the model, the mechanisms of its transformation are determined and recommendations for use are proposed. The monograph is intended for researchers, managers, specialists and can be useful for teachers, postgraduates, doctoral students and students of higher educational institutions.
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