Gaining altitude. Eco-friendly career in Russia

Gaining altitude. Eco-friendly career in Russia

Book Description

Marina Omelchenko, an expert practitioner in the field of strategic marketing and branding, offers readers her own methodology of eco-management, which is based on the awareness of the leader's own value. The publication presents personal experience of applying the principles of eco-friendly management, as well as ways to assess the potential of the business and the implementation of the company's development strategy. The author examines the current situation in the country, analyzes the reasons preventing Russian business from reaching its full potential and creating undeniable competitive advantages. The book describes methods for motivating employees and applying innovations that, if there is a properly structured communication model, will help achieve goals in the conditions of turbulence in the market. Recommendations on profit generation are given, risk compensation tools are considered on the example of real cases. It highlights how the application of the principles of eco-friendly management will expand the influence and move from the management of the product category and the company to the coordination of the whole industry. The publication will be useful for business owners, as it will allow them to see the company as a single living organism with certain patterns of growth and development. Managers of any level will find recommendations on building an eco-career, developing personal and professional qualities and preventing emotional burnout. The cases presented by the author will help to understand what role HR, marketing department, sales department plays in the company, and will also allow you to assess the importance of proper project management.