Name it and sell it. Conquer the market and customers with the help of perfect naming
Name it and sell it. Conquer the market and customers with the help of perfect naming
Book Description
This book is about how names are created. Completely different, for any brand. In business theory, this area is called naming and is the most important part of a marketing strategy, without which brand positioning is impossible. Sergey Malaykin shares his author's methodology, backed up by years of successful practice. And if you are looking for a name for your product, service or company, this technique will be a step-by-step guide for you. In 33 lessons you will get the necessary theory, and at the end of each lesson you will have a creative task to consolidate your knowledge, hone your skills and eventually come up with a first-class commercial name. Sergey Malaykin is a professional designer and gamer, an entrepreneur who makes a living creating trademarks.
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