Ne davayte skidok! Sovremennye tehniki prodazh
Do not give discounts! Modern sales techniques
Book Description
Many sales managers, especially in the b2b segment, mistakenly believe that the best argument for selling is a discount. And all their work with clients comes down to bidding on price. For example, if a company is officially allowed to sometimes provide customers with 8% discounts, guess what discount almost all transactions are concluded with? That's right, at least 8%. And this affects both the profit of the company and the income of the seller himself. In the book of the famous business coach Evgeny Kolotilov, a fundamentally different approach to the sales process is proposed, based not on price reduction, but on creating added value for customers.
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