Unfair marketing. How to develop a business using the unique advantages of your company
Unfair marketing. How to develop a business using the unique advantages of your company
Book Description
Your company definitely has an advantage over its competitors — find and use it! It can be your own database or connections with influential people. Or a brilliant marketing expert who can beat other marketers in the industry. Whatever your trump card is, you are not alone in neglecting it. In fact, most companies do not even suspect that they have a special advantage in the market, and if they do, they do not know how to make it work. David Rodnicki presents a comprehensive guide that will help you identify and exploit all your unfair advantages. Confirming the lessons from his more than twenty years of experience with real stories of companies that have successfully applied their superpowers, David will show how to turn your business from medium to prosperous with the help of those assets that you already have. If you can only read one book on digital marketing in a year, read this one... It is full of the best practical recommendations and insider secrets that will immediately improve your marketing game. — Ron Schneiderman, CEO of AllTrails
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