Neuromarketing training. Where is the "Buy" button in your customer's mind?
Neuromarketing training. Where is the "Buy" button in your customer's mind?
Book Description
Every day we receive more than 10,000 trade offers through advertising. A book about how brain research can increase sales. The authors offer effective techniques for creating memorable presentations that can influence potential customers, make them make an emotional decision and rationalize it. Neuromarketing aims to help increase the ability of companies to influence the minds of consumers. A book about sales, PLP and persuasion skills.
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