Non-verbal communication in sales: Technologies of hidden influence on customers (+DVD) (+ DVD)
Non-verbal communication in sales: Technologies of hidden influence on customers (+DVD) (+ DVD)
Book Description
According to scientists, nonverbal communication channels account for more than 60% of the information received by the buyer and seller during a business meeting, and during negotiations the parties exchange more than 800 messages-gestures. Buyers are constantly giving us signals on how to better organize the sale process. The ability to respond correctly to nonverbal signals of the client can increase the efficiency of the seller by 2-3 times. From this book you will learn: - which channels of nonverbal communication the seller should scan to reveal the hidden feelings of the client, his next steps and attitude to the transaction; - how to interpret the nonverbal signals of the buyer (facial expression, posture, gestures, eye movement, etc.) and how to change the negotiation scenarios in accordance with them to conclude - how to use non-verbal communication channels at different stages of negotiations, from their preparation to overcoming objections and concluding a deal.
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