Neurodesign. The key to the consciousness of buyers

Neurodesign. The key to the consciousness of buyers

Book Description

Perhaps the main thing that the Internet has taught us is the love of humanity for pictures. A person is guided by intuition. Attention and emotions are more expensive than time and money, these are the most valuable resources. And the visual range is 100% of the impulse attention of your audience. No picture — no sales. Today, businesses of any scale generate a huge amount of visual media content, including print, websites, presentations, videos and social media posts. In the near future, an increasing number of entrepreneurs and managers will have access to automated analytics and attention management technologies. The largest companies, such as Procter & Gamble, Coca-Cola, Tesla and Google are already using neuroscience research and theories to optimize digital and analog content. "Neurodesign" opens the door to a new world of neuromarketing consulting, describes research from advanced areas of neuroesthetics that will allow the reader to increase the engagement of visitors on websites and increase profits. Darren Bridger's visionary book is written in human language, but without simplifications. With links to research on each thesis ("Notes" after each chapter). The Appendix contains 61 basic principles — neurotransmission of the selling design of today and tomorrow. About the author: Darren Bridger advises designers and marketers on the use and analysis of data affecting the consciousness and motivation of consumers. He is a true pioneer of the consumer neuroscience industry. First, he helped bring two companies from the neuroindustry to the top, and then worked at the world's largest agency Neurofocus (now part of Nielsen) as a second employee outside the United States. Currently, he runs the company "NeuroStrata".