Never lose a customer. Turn any customer into a lifetime customer in 100 days
Never lose a customer. Turn any customer into a lifetime customer in 100 days
Book Description
Joey Coleman teaches entrepreneurs from all over the world how to turn a one-time buyer into a lifelong customer. He is sure that in order to achieve customer loyalty, it is necessary to rely not on marketing and the ability to conclude deals, but to focus on communication and interaction with customers during the FIRST 100 DAYS after the sale. In all industries, approximately 20-70% of new customers terminate cooperation with the company within 100 days because they do not receive due attention at an early stage of adaptation. Drawing on nearly twenty years of consulting and speaking engagements, Coleman offers strategies and systems for growing customer loyalty. Applicable to companies from any industry and any scale (by the number of employees, by the amount of income or the total number of customers), his methods increase the profit of companies by 25-100%. His approach to creating a memorable customer experience requires minimal financial investment and will surely appeal to managers and employees of companies. This book is a must-read for business owners, CEOs and managers, as well as sales and marketing teams, customer engagement managers and customer service representatives who are looking for simple methods for continuous improvement of the business structure, profit growth and customer retention.
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