Not a season. How to boost sales during a downturn
Not a season. How to boost sales during a downturn
Book Description
Regular fluctuations in demand, called seasonality, happen in any kind of business. This book is a source of ideas that will make money for your company during a traditional sales downturn. The publication is based on business examples from both the B2B and B2C areas, the seasonal declines of which may not coincide. The author's methods of dealing with the recession are illustrated in detail and described for each area of business. The book is suitable for managers and business owners, as well as those who are just about to start their own business; heads and managers of sales, marketing, advertising and PR departments.
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