Fundamentals of cross-cultural management. How to do business with representatives of other countries and cultures
Fundamentals of cross-cultural management. How to do business with representatives of other countries and cultures
Book Description
This book is the first Russian textbook on comparative management, or management at the intersection of business cultures. Why do the sellers of McDonald's smile in Russia differently than in America? What characterizes a high degree of uncertainty avoidance in business relations? Which models of corporate culture work best in different parts of the world? These and many other questions are answered here. The manual is written in the format of a tutorial, includes tests and consolidating problem situations. The publication is addressed to senior managers, managers of various levels, MBA students, and anyone interested in the problems of behavior in the international business environment.
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