Fundamentals of medical management and marketing. Study guide
Fundamentals of medical management and marketing. Study guide
Book Description
Working in a market economy and medical insurance, when there is real competition between various medical organizations and when the success of the organization's activities is determined and characterized not only by medical, but also by economic indicators, requires managers and all medical personnel to take new approaches to the organization of the treatment and diagnostic process, based on awareness and mastery of the basics of management and marketing. To a large extent, the rational organization of the work of medical structures depends on the heads of nursing services, who are called upon to coordinate and integrate the process of medical care for the patient. This textbook, written in a form accessible to physicians, allows managers to master the basic principles of management and marketing. The manual is intended for students and interns of faculties of higher nursing education, bachelors of nursing, it will also be useful for health care organizers and students of other faculties of medical educational institutions (pre-graduate and postgraduate education).
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