Fundamentals of modern international Marketing
Fundamentals of modern international Marketing
Book Description
The book deals in detail with issues related to international marketing, preparation and conduct of foreign trade transactions, the competitiveness of goods on international markets, pricing, and the evolution of large international companies. From it you can get the knowledge necessary for conducting modern international marketing, foreign trade and for a successful business career. It is intended for a wide range of readers and is of particular interest to business people, managers, employees of those companies that plan to enter the world market or expand their commercial activities in international markets; students and postgraduates of economic universities.
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