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1 062 625 UZS
Filosofskie problemi prava
In stock
The monograph examines the problems of the essence of law, identifies its main sides and peculiar features: content and form, separate, special and general in law, whole and part, reality and possibility in law, purpose in law, etc. For researchers, postgraduates and students of law and...
262 750 UZS
Filosofiya trudovogo prava. Monografiya
In stock
The monograph examines the problems of the philosophy of labor law, analyzes the paradigm, system and structure of this industry taking into account theory, history and practice. Special attention is paid to the matter of labor law, its movement and the clarification of its source - legal...
534 625 UZS
Filosofiya prava. Kratkiy uchebniy kurs
In stock
The paper highlights the general problems of philosophy of law as a separate independent scientific and educational discipline, as well as the main stages, directions and concepts of the world history of philosophy of law, philosophy of law in Russia, the development of foreign philosophy of law...
337 500 UZS
How to make your brand stand out from the crowd
In stock
How to make your brand stand out from the crowd Book Description Whether you are an entrepreneur, sales manager or department head, you are well aware that every word is important in building relationships with a client. In this interesting and useful guide, you will learn where successful...
275 000 UZS
Selling: visualize it
In stock
Selling: visualize it Book Description With the technology and impactful presentation in this book, you can create and present effective presentations that will grab your customers, hold their attention, and eventually get them to order.
262 500 UZS
How to Sell Hard Choice Products
In stock
How to Sell Hard Choice Products Book Description "This book is not only about the technique of selling difficult choice products, but also about the "content" of the sale; about the selling information that should convince the buyer to buy; and how to create this information and use it as...
350 000 UZS
​Guest fight. Restaurant Marketing Strategy and Tactics
In stock
Guest fight. Restaurant Marketing Strategy and Tactics Book Description For the first time in Russia, a complete guide to practical marketing in a restaurant is being published. Its author Irina Avrutskaya, who has worked in key positions for about ten years in such well-known companies...
387 500 UZS
Neuromarketing training. Where is the "Buy" button in your customer's mind?
In stock
Neuromarketing training. Where is the "Buy" button in your customer's mind? Book Description Every day we receive more than 10,000 trade offers through advertising. A book about how brain research can increase sales. The authors offer effective techniques for creating memorable presentations...
175 000 UZS
How to sell anything to anyone
In stock
How to sell anything to anyone Book Description The author of this bestseller has sold thirteen thousand and one car in the fifteen years of his career, hitting the Guinness Book of Records as the world's greatest salesman. This book includes his unique selling systems: a successful deal...
175 000 UZS
The theory of market development. The psychology of consumption
In stock
The theory of market development. The psychology of consumption Book Description Oleg Strokatiy is the head of the quality control department and the creator of the quality control system in the leading company in the Russian market for the production of software in the field of site...
1 000 000 UZS
Confessions of a Pricing Master. How price affects profit, revenue, market share, sales volume
In stock
Confessions of a Pricing Master. How price affects profit, revenue, market share, sales volume Book Description A world-famous pricing specialist and trusted advisor to Fortune 500 executives, Herman Simon's book presents the best pricing practices and principles applicable to any business....
200 000 UZS
Just copywriting
In stock
Just copywriting Book Description What unites numerous online stores, thematic groups in social networks, websites of commercial enterprises and information portals? The presence of content that is created by copywriters - specialists in the development of texts. This fascinating profession...
250 000 UZS
Brand protection. Strategies, systems, methods. Study Guide for Masters
In stock
Brand protection. Strategies, systems, methods. Study Guide for Masters Book Description This textbook has been prepared in accordance with the program "Master of Law in the Field of Intellectual Property" of the Department of Intellectual Rights of the University. O.E. Kutafin (MSUA). The...
1 000 000 UZS
Monetization of innovations. How Successful Companies Build Product Around Price
In stock
Monetization of innovations. How Successful Companies Build Product Around Price Book Description Innovation is the most important driver of growth. Today, more than ever, companies must innovate to survive. But successful innovation is a very difficult task. The authors - partners of the...
350 000 UZS
No thanks, I'm just looking. How to turn a visitor into a buyer
In stock
No thanks, I'm just looking. How to turn a visitor into a buyer Book Description Harry Friedman is a master of retail and education in the field. The book "No thanks, I'm just looking" about retail. The uniqueness of G. Friedman and his book lies precisely in the unsurpassed ability to turn...
1 000 000 UZS
​One page marketing plan. How to find new clients, make more money and stand out
In stock
One page marketing plan. How to find new clients, make more money and stand out Book Description Organizer of many successful start-ups, business coach and innovative marketer Allan Dib offers a completely new approach to practical marketing, which allows you to quickly and easily create...
375 000 UZS
​Poveliteli DOOM. Kak dva parnya sozdali kul'toviy shuter i raskachali industriyu videoigr
In stock
Lords of DOOM. How two Guys Created a Cult Shooter and Rocked the Video Game Industry Book Description DOOM is not just a game. This is a living legend. 25 years ago, it conquered tens of millions of gamers and changed the video game industry forever. As you know, legendary things always have...
250 000 UZS
Not a season. How to boost sales during a downturn
In stock
Not a season. How to boost sales during a downturn Book Description Regular fluctuations in demand, called seasonality, happen in any kind of business. This book is a source of ideas that will make money for your company during a traditional sales downturn. The publication is based on...
437 500 UZS
​Vrednie privichki v biznese. Kak luchshie praktiki ubivayut vashu kompaniyu
In stock
Bad business habits. How Best Practices Are Killing Your Company Book Description Have you ever wondered why most famous newspapers are printed in large format? Or why do management consultants work long hours? Or why do hotels still insist on having a check-in desk? Ask one of the...
337 500 UZS
​Аykibiznes. Kak zapustit' i soxranit' svoy biznes
In stock
Aikibusiness. How to launch and maintain your business Book Description "Imagine two businessmen in a kimono. Let it be a duel. One, a well-known player in the market, is coming. Another, an immature beginner, has worked in another field all his life, just came to this market and now has to...
1 087 500 UZS
Sales department management. Comprehensive guide
In stock
Sales department management. Comprehensive guide Book Description In this latest edition of the classic Sales Management textbook, Mark Johnston and Greg Marshall continue the tradition of excellence established by Churchill, Ford and Walker, cementing its position as the leading...
612 500 UZS
Superconsumers. Who are they and why are they so important to your business?
In stock
Superconsumers. Who are they and why are they so important to your business? Book Description Unlike ordinary shoppers, super consumers are very interested in your products, and perhaps even slightly obsessed with them. They know everything about sneakers and have dozens of pairs. They are...
225 000 UZS
​Sistemniy biznes. Lider i komanda
In stock
System business. Leader and team Book Description Many entrepreneurs start their own business in order to gain freedom. But after a few years, they find themselves held hostage by their own business. Work for 80 or more hours a week, money "merges" it is unclear where, obligations are above...
200 000 UZS
Magnetic texts. How to convince, "seduce" with a word and make money from it
In stock
Magnetic texts. How to convince, "seduce" with a word and make money from it Book Description This book is a real guide to . Masters of selling texts Ivan Poloneichik and Vladimir Nikonov created a phenomenal training manual - you don’t even notice how you learn as you read. Here is...
325 000 UZS
Servis so smislom
In stock
Gett. A service with meaning Book Description Gett is an innovative company providing taxi and delivery services for private and corporate clients, with a global network in more than 120 cities around the world, including London, Tel Aviv, Moscow and New York. What is the secret of the success...
200 000 UZS
When marketing turns into a minefield. What to do?
In stock
When marketing turns into a minefield. What to do? Book Description If you understand everything about marketing management, this can only mean one thing - you are in danger. A marketer can easily wander into a minefield. This applies to the product itself (including service and packaging),...
562 500 UZS
Marketing Wars
In stock
Marketing Wars Book Description Business is a war, and the one who correctly determines the strategy and tactics of marketing will be able to defeat competitors. "Marketing Wars" is a classic work on marketing, a world bestseller that has gone through many reprints in many countries over...
300 000 UZS
​​Predprinimatel', kotoriy vijil. Kak ne pogubit' biznes i investitsii
In stock
The entrepreneur who survived. How not to ruin business and investments Book Description The success of any business depends not only on the number of customers. The book highlights many important issues that an entrepreneur, inspired by a brilliant idea, does not even think about. An absolute...
237 500 UZS
Greatness Catalyst. How to strengthen your brand
In stock
Greatness Catalyst. How to strengthen your brand Book Description We have already lived 15% of the entire 21st century, but this is the first book that reveals all the main aspects of the presence of a person on the Internet - from developing a unique personal positioning to blogging, being...
450 000 UZS
​Industriya X.0. Preimushestva sifrovix texnologiy dlya proizvodstva
In stock
Industry X.0. Advantages of digital technologies for production Book Description Digital technologies are creating a new world in which all of us will be able to enjoy unexpected amazing things in the coming years. It is obvious that the main role on the way to universal digitalization will be...
325 000 UZS
Marketing
In stock
Marketing Book Description The concept of Marketing does not have a single interpretation of the definition of its meaning. This is a comprehensive study of the market, demand, needs and the direction of production to these requirements, and a broad impact on the market in order to form...
112 500 UZS
Brand Perceptions and Consumer Behavior Strategies
In stock
Brand Perceptions and Consumer Behavior Strategies Book Description The monograph presents research conducted by the authors over several years in the field of psychology of consumer behavior. The research analyzes the factors of consumer loyalty and brand loyalty, as well as the perception...
125 000 UZS
​Firmi, kontrakti i finansovaya struktura
In stock
Firms, contracts and financial structure Book Description O. Hart's book "Firms, Contracts and Financial Structure" presents the latest achievements of the theory of incomplete contracts, which are important and useful for analyzing many topics in the theory of organization and corporate...
800 000 UZS
Karmalogic
In stock
Karmalogic Book Description With this book, the legendary consultant and psychotherapist Alexei Sitnikov launches a unique international crowdsourcing project to create a modern set of universal laws of life that can influence fate, warn against possible mistakes when interacting with the...
512 500 UZS
In a word. A book for those who want to come up with a good name. 33 lessons
In stock
In a word. A book for those who want to come up with a good name. 33 lessons Book Description This book is about how titles are created. Completely different, for any brand. In business theory, this area is called naming, literally the naming process. Naming is the most important part of a...
387 500 UZS
Internet sales funnel. Tools for automating sales and increasing the average check in business
In stock
Internet sales funnel. Tools for automating sales and increasing the average check in business Book Description Solodar Maria is a blogger, speaker at the largest marketing conferences, head of the Evo-publishing auto funnel agency, which introduced auto funnels into the work of top Runet...
1 837 500 UZS
​Marketing management
In stock
Marketing management Book Description "Marketing Management" is the famous work of the marketing classic Philip Kotler, a reference book for most students and marketing practitioners. It contains the theoretical foundations of the marketing course, provided with practical examples....
161 500 UZS
Information as a general scientific concept. Part 2. Applications
On backorder
The work on the basis of publications of the INION of the USSR Academy of Sciences reveals an array of philosophical and methodological literature published in the Soviet Union during the formation of the problems of the study of the concept of "information" as a general scientific, and...
914 250 UZS
Works on the theory of synthesis of self-testable integrated control circuits based on binary isb.code. In 2 vols .
On backorder
The first volume of the book includes works devoted to three main areas of research in the field of synthesis of self-testable discrete systems: the study of the features of classical codes with summation (Berger codes), modular codes with summation, as well as their modifications proposed by...
373 000 UZS
Artificial intelligence and universal thinking
On backorder
The book contains an accessible introduction to the vast and complex field of artificial intelligence. Considerable attention is paid to the fundamental ideas necessary for a deep understanding of the methods of searching in the space of solutions, knowledge representation, machine learning and...
574 250 UZS
Загадка жизни и грязные носки Йоса Гротьеса из Дрила
In stock
Despite its somewhat strange and frivolous title, Jan Paul Schütten's book tells about things that cannot be more serious. It outlines hypotheses about the origin of the universe and life on Earth, talks about what evolution is and why evolutionists are likely closer to the truth than those who...
107 625 UZS
Information and computer technologies and methods of active learning
On backorder
The purpose of this book is the formation of professional knowledge necessary for active participation in information social processes; the development of professional competence in the field of information and computer technologies (hereinafter ICT) and methods of active learning and teaching;...
151 125 UZS
Мир завтра
In stock
The book contains the best articles of the author, introducing the reader to the latest achievements of science and technology and their impact on our future lives. According to Kotler himself, scientific and technological progress is nothing but the promise of an easier future. For a wide range...
682 875 UZS
Sistema grajdanskogo processa Anglii.Sudenoe razbiratelstvo , mediaciya i arbitraj
In stock
This is a book by one of the best experts on civil procedure in England, Professor of civil and private law at Cambridge University Neil Andrews, specially prepared by him for Russian specialists. Over the past 20 years, this is the first translated work of a very high professional level, which...
393 375 UZS
Ugolovniy process evropeyskih gosudarstv.Monografiya
In stock
The publication presents quite different national types of criminal proceedings within Europe to enable the reader to compare them: England and Wales, German-speaking states (Austria, Germany and Switzerland), France, Spain, states of the former "socialist camp" (Bulgaria, Poland), Baltic states...
278 625 UZS
Эпоха человека. Мир, созданный нами
In stock
People "mastered 75% of the land surface, created many truly wonderful industrial and medical inventions, lit up the entire planet." Nature for us is not a temple, but a workshop, we populated the biosphere with our favorite plant and animal species, many of which are invasive; we even changed...
387 500 UZS
1001 creative ideas. Invent, promote, sell
In stock
1001 creative ideas. Invent, promote, sell Book Description In this book, we managed to do something unreal, I would say "stunning". We have found ways to apply the most incredible, unique, simply enchanting ideas to create, promote and sell innovative projects. We got WOW results. We know...
704 000 UZS
Izbrannie resheniya Federalnogo Konstitucionnogo Suda Germanii
In stock
The Constitutional Courts ensure that the actions of the State comply with the Constitution. They have the last word when it comes to interpreting the provisions of the basic law of the country, everyone is obliged to follow their interpretation of this law. If the words about the rule of law...
425 000 UZS
Transformer-3.What's the power, bro?
In stock
Transformer-3.What's the power, bro? Book Description Dmitry Portnyagin is a well—known Russian entrepreneur, the creator of the most popular business channel on YouTube and the author of a business bestseller that has sold 200,000 copies. He created himself: he built a business, a family, a...
162 500 UZS
Narconomics. Criminal syndicate as a successful business model
In stock
Narconomics. Criminal syndicate as a successful business model Book Description Tom Wainwright, editor of the British version of The Economist magazine, offers an exciting story about how the drug cartel's business model works, about the similarities and differences in the management of a...
362 500 UZS
Creator. Predict trends. Generate ideas. Create projects
In stock
Creator. Predict trends. Generate ideas. Create projects Book Description Having studied 250,000 ideas, Jeremy and the team TrendHunter.com attracted an audience of one hundred million readers to explore and identify what truly predicts limitless opportunities in the XXI century. The result...
337 500 UZS
Producer. Instructions for use, or where dreams lead
In stock
Producer. Instructions for use, or where dreams lead Book Description Ekaterina Kononenko is a producer of such high–profile and rating projects as the films "Marathon of Desires", "I'm losing weight", "Hardcore", "Oxygen", "Trinity", clips for the songs "Drunk Love" (Dima Bilan & Polina),...
337 500 UZS
Explosive podcast. How to create a successful project from the idea to the first million
In stock
Explosive podcast. How to create a successful project from the idea to the first million Book Description Podcast is a new form of self—expression. You are holding in your hands a smart, fun and thoughtful step-by-step guide for those who want to engage in podcasting, but do not know where...
96 000 UZS
Kak podat jalobu v Evropeyskiy sud po pravam cheloveka.Prakticheskoe posobie
In stock
The manual offered to the reader briefly sets out practical recommendations designed to prepare and send an individual complaint to the European Court of Human Rights, consistently discloses the content of human rights protected by the European Convention, the conditions for the admissibility of...
412 500 UZS
Become a market leader! Ninja Techniques to Revolutionize Your Niche
In stock
Become a market leader! Ninja Techniques to Revolutionize Your Niche Book Description In the struggle for market leadership, only those who have the cunning, flexibility and adaptability of a ninja will win. Here is a book that will help you beat the competition and become your favorite...
522 250 UZS
An anthology of machine learning. The most important AI research in the last 60 years
On backorder
The large-scale work of one of the world's leading scientists in the field of artificial intelligence research, Terence Sejnowski, will guide the reader through all the key milestones in the development of this technology. Sejnowski's work covers a span of 60 years, during which machine learning...
500 000 UZS
Time to invest! Guide to Effective Money Management
In stock
Time to invest! Guide to Effective Money Management Book Description Invest and get rich! You will learn how to form a high-quality investment portfolio in Russia, invest in securities, protect your assets, transfer inheritance to a limited circle of people, which financial instruments are...
136 625 UZS
Архив истории науки и техники. Выпуск III
In stock
The collection deals with topical theoretical, methodological problems of historiography and source study of the history of science and technology, pays attention to the study of trends and features of their formation at various stages of historical development, analyzes the life and work of...
242 125 UZS
Evropeyskoe pravo
In stock
The paper considers a range of issues related to the concept, structure and content of European law. Particular attention is paid to the methodology of cognition of European law, the study of the sources of the legal system of the European Union, as well as the disclosure of the nature of the...
187 500 UZS
The inverted logic of Alibaba
In stock
The inverted logic of Alibaba Book Description The Alibaba empire has successfully developed not only thanks to a well-thought-out business strategy, the ability of management to keep abreast of the pulse and the favorable economic situation, but also the "inverted" logic of the founder of...
214 500 UZS
Soft calculations and measurements. Volume 3. Models and methods. Monograph
On backorder
Bayesian networks, related models and their applications, information technologies in the design and manufacture of devices and control systems (the use of "soft" computing in industry), multidimensional evaluation of objects, a comprehensive assessment of the effectiveness of regional...
337 500 UZS
An honest book about how to do business in Russia
In stock
An honest book about how to do business in Russia Book Description Dmitry Potapenko is a well—known Russian entrepreneur, media personality, economist, who is known not only for his achievements in managing large retail chains, but also as a charismatic and straightforward speaker. The book...
205 250 UZS
Strategii borbi s ukloneniem ot nalogooblojeniya v Evropeyskom Soyuze
In stock
The monograph is the result of a study on the implementation of measures aimed at combating the erosion of the tax base and the withdrawal of profits in the European Union. For the first time in Russian, a detailed analysis of the EU Council Directive 2016/1164, which establishes rules for...
415 750 UZS
Methods of optimization of distribution processes
On backorder
The monograph develops analytical and computer methods for modeling planning processes and optimal resource allocation. Scalar and vector optimization problems are considered in application to single-product and multi-product distribution procedures. The proposed approach to the analysis of...
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