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621 125 UZS
Voenno-administrativnoe pravo.Uchebnik
In stock
The article reveals the legal aspects of the state's military construction and legal regulation of relations related to the organization and organization of the Armed Forces of the Russian Federation, other troops, military formations and bodies, their state administration, recruitment of...
200 000 UZS
How to sell a lobster and make a customer buy expensive
In stock
How to sell a lobster and make a customer buy expensive Book Description A wide range of readers are invited to master and experience new marketing moves and tricks that will help to realize the most ambitious ideas, attract crowds of new customers, successfully sell them goods and receive...
285 500 UZS
Soft calculations and measurements. Volume 1
On backorder
Soft approaches to measurements and management of complex systems, a regularizing Bayesian approach, a theoretical path from fuzzy sets to soft estimates and synergetic artificial intelligence are considered, methods for constructing granular logical values and structures, modeling opinions and...
312 750 UZS
Mechty o Zemle i o nebe
In stock
javascript:void(null);Ison talks about the greatest physicists of the 20th century - Richard Feynman, Robert Oppenheimer, Paul Dirac and Steven Weinberg, many of whom he knew personally. In addition, he writes about the British atomic program under the auspices of Winston Churchill and about the...
118 625 UZS
Sportivnoe pravo Rossii.Sbornik zadach
In stock
The collection of tasks on sports law is the first publication of its kind in the country. By itself, sports law is a fairly young industry in Russia, but it has already proved its right to exist. The sphere of physical culture and sports has undergone enough changes in matters of legal...
125 000 UZS
Marketing linguistics. Patterns of the promoting text
In stock
Marketing linguistics. Patterns of the promoting text Book Description The publication is the first consistent presentation of the main ideas and methods of applied linguistics, dedicated to the study of advertising and other promotional texts, as well as other verbal components of marketing...
275 000 UZS
Turbo Engine Sales
In stock
Turbo Engine Sales Book Description Peter Pavel Surkov is a business coach, consultant on innovative development and personal growth. Holder of the title "Leader of the innovative economy of Russia". Honorary Economist of Russia. TRIZ specialist – holder of a professionally international...
92 500 UZS
Mobilizaciya i priziv.Yudicheskaya samozashita
In stock
The book to help conscripts and those being mobilized contains practical recommendations from a lawyer with more than twenty years of experience. You will get answers to the most pressing questions: * conscription and conscription for mobilization: what is the difference * the rights of the...
1 848 750 UZS
Artificial intelligence. A modern approach. Volume 3. Learning, Perception and Action
On backorder
The most complete and up-to-date introduction to the theory and practice of artificial intelligence! In the fourth, updated, revised and expanded edition of this book, the field of artificial intelligence (AI) is explored and analyzed in all its vastness and depth. All modern achievements are...
450 000 UZS
Marketing 4.0. Turning from traditional to digital. Technologies of promotion on the Internet
In stock
Marketing 4.0. Turning from traditional to digital. Technologies of promotion on the Internet Book Description The digital world is changing everything: from communication channels to mechanics and principles of interaction with the client. Business becomes more transparent, and customers...
193 125 UZS
Kratkaya istoriya pochti vsego na svete
In stock
This book is one of the main popular science bestsellers of recent years. It contains the Big Bang and subatomic particles, primordial oceans and ancient continents, giant lizards roam under its cover and primitive hunters track down their prey ... But this book is not only about the distant...
237 500 UZS
Magic buttons. Where to press to sell
In stock
Magic buttons. Where to press to sell Book Description This book is a good helper for practicing Internet marketers and business owners. It contains techniques and mechanics that will help to seduce a spoiled consumer, even in the framework of fierce competition. You will learn: • how to...
2 526 250 UZS
Artificial intelligence technologies in ULS systems
On backorder
The textbook discusses the use of artificial intelligence technologies to solve complex problems in ULS systems. The properties of complex systems and their life cycle are studied. Particular attention is paid to the manifestations of uncertainty of various levels and methods of its processing...
387 500 UZS
Neurodesign. The key to the consciousness of buyers
In stock
Neurodesign. The key to the consciousness of buyers Book Description Perhaps the main thing that the Internet has taught us is the love of humanity for pictures. A person is guided by intuition. Attention and emotions are more expensive than time and money, these are the most valuable...
700 000 UZS
How to sell an elephant
In stock
How to sell an elephant Book Description More than 500,000 people around the world have already learned how to "sell an elephant"! Asya Barysheva celebrates the 20th anniversary of the book with an updated edition! How to "sell an elephant" and get real money for it? Asya Barysheva is a...
250 000 UZS
Write and speak! Storytelling as a tool for happiness and business
In stock
Write and speak! Storytelling as a tool for happiness and business Book Description Storytelling is a very strong lever of influence on the reader. Sincere stories are better than all marketing formulas to pave the way for trust in who is talking and what he is talking about. There is one...
1 112 500 UZS
Why you? How to properly explain to customers
In stock
Why you? How to properly explain to customers Book Description  There are many offers, but the client is one. At least, this is how the client sees the situation himself. He chooses who to buy from. Have you? And why do you, in fact? Why are you the best choice for him? It depends on how...
462 500 UZS
The code of persuasion. How neuromarketing increases sales, effectiveness of advertising campaigns and conversion
In stock
The code of persuasion. How neuromarketing increases sales, effectiveness of advertising campaigns and conversion Book Description Grab the attention. To attract. To convince. - Three main tasks that each marketer solves. Are you trying to be convincing, but your texts don't catch people?...
700 000 UZS
The battle for the guest: strategy and tactics of restaurant marketing
In stock
The battle for the guest: strategy and tactics of restaurant marketing Book Description Competition in the restaurant business is getting fiercer every year, turning success and even survival itself into a real art for professionals. "The Battle for the guest" — the book the practice of...
491 875 UZS
Sportivnoe pravo Rossii.Uchebnik dlya magistrov
In stock
The textbook has been prepared in accordance with the Federal State Educational Standard of Higher Education for students in the field of training 030900.68 "Jurisprudence" (qualification (degree) "Master"). The book examines the most pressing problems of sports law, reveals the content of the...
787 500 UZS
The Big Ya method. Where did you get the money and 11 more personal marketing questions
In stock
The Big Ya method. Where did you get the money and 11 more personal marketing questions Book Description By 2030, seventy percent of us are at risk of being out of work — progress is underway, and so many workers will simply not be needed. What to do? Improve personal marketing skills. It is...
134 000 UZS
Dva mira dve ideologii. O polozhenii v biologicheskih i selskohozyaystvennyh naukah v Rossii
In stock
"Two worlds - two ideologies" - Academician T.D. the name of one of the sections of the lecture. Lysenko in the famous session of VASKhNIL in August 1948 in the USSR dedicated to the turning of biological and agricultural sciences towards solving the problems necessary for our country. Doctor of...
375 000 UZS
HR. Recruitment. Training. Marketing. Analytics
In stock
HR. Recruitment. Training. Marketing. Analytics Book Description Based on the real experience of Russian companies, the book includes the best HR projects of the HR Brand Award 2018 competition. From it, you will learn what has changed over the year in such key areas as recruitment, HR...
510 375 UZS
Protivodeystvie nezakonnoy arheologicheskoy deyatelnosti v RF.Voprosi pravovogo regulirovaniya
In stock
Taking into account the latest changes in legislation, the monograph examines the norms of administrative-tort and criminal legislation providing for administrative and criminal liability for illegal archaeological activities in the Russian Federation. According to the author, the judicial...
387 500 UZS
Patrick's syndrome. How to create a personal brand while staying true to yourself
In stock
Patrick's syndrome. How to create a personal brand while staying true to yourself Book Description Did you know that it wasn't Charles Darwin who first formulated the principles of natural selection? This was done by an unknown Patrick Matthew. Alas, the latter did not have enough weight in...
429 875 UZS
Finansovoe pravo.Uchebnik
In stock
The definition of the concepts of "finance", "financial activity", "financial system" is given. The features and principles of financial activity of the state and local self-government are considered in detail. The subject, method, sources and subjects of financial law, specifics of financial...
275 000 UZS
Nobrow. Marketing culture. Culture Marketing
In stock
Nobrow. Marketing culture. Culture Marketing Book Description How has the cultural landscape changed after the emergence of the global supermarket? What happened to contemporary art after Andy Warhol, to pop music after Nirvana and MTV, to cinema after Star Wars? And are the old concepts of...
181 375 UZS
Filosofiya i metodika obucheniya inostrannym yazykam
In stock
This monograph is a development of the foundations of the philosophy of teaching foreign languages as a methodological concept of the theory of teaching foreign languages. This monograph attempts to develop a theoretical section of linguodidactics, which is the integration of the foundations of...
350 000 UZS
How to create your own project for TV and Digital
In stock
How to create your own project for TV and Digital Book Description Sell your project on TV! Collect millions of likes online! Step-by-step instructions in this book. Are you not ready to sit and wait until you are made a star? Until you understand what is the secret of the popularity of some...
143 750 UZS
Zashita fin. interesov gosudarstva.Protivodeystvie firmam-odnodnevkam i ukloneniyu ot uplati nalogov
In stock
About 1,500 legal entities are registered in our country every day. According to the majority of experts, more than 60% of them are created without the intention to carry out legitimate business activities. The legacy of the dashing 90s in the form of one-day firms created for cash-out...
700 000 UZS
The battle for a guest in the area. 120 local marketing tools
In stock
The battle for a guest in the area. 120 local marketing tools Book Description In order for a restaurant to become successful and earn more, constant efforts at the local level are needed. Local marketing is an action to attract guests to your restaurant in a certain area. The task of the...
89 625 UZS
Ekonomicheskaya amnistiya
In stock
Despite the ambiguous perception of our fellow citizens of the idea of an economic amnesty, a positive decision has been made. Obviously, for simplicity and convenience of designation, it was called an economic amnesty, although in its legal essence it is an amnesty in the criminal sphere. The...
513 750 UZS
Filosofiya nauki. Bazovyy kurs. Uchebnik
In stock
The main topics of an interdisciplinary training course designed to prepare for the candidate's exam in "History and Philosophy of Science" are presented. In particular, the specifics of scientific knowledge, historical stages and trends in the development of science, the structure and theories...
450 000 UZS
Cool brands should be hot. A fresh guide to market promotion
In stock
Cool brands should be hot. A fresh guide to market promotion Book Description Based on interviews with marketing executives of such successful brands as BBC, Converse, Coca-Cola, ebay and mastercard, as well as research on the strategies of H & M, MTV and Diesel, the authors reveal the...
92 250 UZS
Vse o bankrotstve grajdan. Viderjki iz normativnih pravovih aktov po sostoyaniyu na 01.02.2015
In stock
This publication contains excerpts from regulatory legal acts regulating the bankruptcy of citizens. The legislation is given taking into account the provisions that come into force on July 01, 2015.
337 500 UZS
Internet marketing for MLM and not only. 7 steps to success
In stock
Internet marketing for MLM and not only. 7 steps to success Book Description Practical guide to online promotion of MLM projects. Artem Nesterenko, entrepreneur, coach and TV presenter, knows firsthand how social networks help to achieve results in the network business. The scale of Artyom's...
250 000 UZS
Viagra for Business: 16 steps to Increase Profits through Marketing
In stock
Viagra for Business: 16 steps to Increase Profits through Marketing Book Description Marta Koronkevich is an entrepreneur (three businesses in her portfolio), founder and head of the I'M GROUP marketing agency, a popular business blogger, an expert in the field of conceptual marketing, a...
236 000 UZS
Amnistiya kapitalov
In stock
The reader is presented with a book in which the author considers such a phenomenon as the amnesty of capital from theoretical and practical positions. The relevance of the creation of this work is due to the fact that in December 2014, when announcing the annual address of the President of the...
37 500 UZS
Discount systems. We implement and develop
In stock
Discount systems. We implement and develop Book Description Do your competitors use a discount system and have a large customer base? Have you also decided to introduce your discount system, but you don't know how? Are you worried that you will waste your money? This book is for you! Many...
175 375 UZS
Bankrotstvo grajdan. Kriterii. Status. Proceduri. Uchebno-prakticheskoe posobie
In stock
The manual comprehensively addresses the legal issues of insolvency (bankruptcy) of individuals (citizens). The main attention is paid to the analysis of the latest legislation on bankruptcy of citizens, the practice of its application. The manual shows the "weaknesses" in the legal regulation...
77 750 UZS
Federalniy zakon "O nesostoyatelnosti (bankrotstve)"
In stock
The publication presents the text of the Federal Law "On Insolvency (Bankruptcy)".
350 000 UZS
Why are customers leaving? And how to get them back
In stock
Why are customers leaving? And how to get them back Book Description David Averin, a successful businessman and marketer with twenty years of experience, offers to take a break from the role of the big boss for a while and "walk a mile in the moccasins of the client." An experienced lecturer...
262 500 UZS
Money in network marketing. How to make a fortune without having a start-up capital
In stock
Money in network marketing. How to make a fortune without having a start-up capital Book Description Network marketing is a special type of business in which large monetary investments are not required, and profit can be obtained in the shortest possible time. Saidmurod Davlatov has managed...
575 000 UZS
Everyone writes! How to Create Content that Works
In stock
Everyone writes! How to Create Content that Works Book Description This is a guide to creating and publishing any kind of commercial online content - it doesn't matter whether you work for a large brand, a small business or for yourself. Leading marketing specialist Ann Handley offers the...
375 000 UZS
Information theory. Laboratory workshop in MATLAB. Study guide
On backorder
The main provisions of the theory of information are given. It contains theoretical information, calculation tasks with examples of m-files, as well as methodological guidelines and control questions. For students studying in the areas of training "Infocommunication technologies and...
225 000 UZS
Маркетинговый план: кратко, ясно, просто
In stock
Маркетинговый план: кратко, ясно, просто Описание книги Известный британский маркетолог предлагает пошаговую инструкцию по составлению эффективного маркетингового плана. Подробно описаны основные вехи создания этого документа; рассказано, как опередить конкурентов и вовремя занять нишу на...
225 000 UZS
Effective sales: short, clear, simple
In stock
Effective sales: short, clear, simple Book Description In his book, the outstanding British marketer Bob Etherington tells how to improve work in the field of sales and thereby lead any company to success. He outlines sales strategies that proved themselves decades ago and remain relevant to...
550 000 UZS
20 most effective online sales tools
In stock
20 most effective online sales tools Book Description A new book by Maria Solodar, a well-known blogger, Internet marketer No. 1, is dedicated to modern effective online sales tools. This is a step-by-step guide: how these tools work, where and for what purpose. Maria gives illustrative...
110 500 UZS
Computer and brain
On backorder
One of the greatest scientists of the twentieth century and one of the "founding fathers" of modern information technologies, Hungarian-born American John von Neumann did not live long (1903 - 1957), but during this short period he managed to make significant achievements in the field of...
148 625 UZS
Artificial intelligence and law. From fundamental problems to applied problems. Monograph
On backorder
This monograph is an interdisciplinary study of fundamental problems and applied problems of legal regulation of the use of artificial intelligence (AI) systems. The paper examines the impact of technological revolutions on the development of social relations, as a result of which the...
87 500 UZS
​Startap po-russki
In stock
Startup in Russian Book Description The conversation in the book will be about the creation and development of business in Russia, about the pros and cons of entrepreneurship in today's reality. The book is a practical guide, the purpose of which is to show what and how to do to open your...
1 150 000 UZS
​Безгрешный маркетинг. Первая книга про inbound
In stock
Sinless marketing. The first book about inbound Book Description If your product is incomprehensible to the general public — it's not bread or toothpaste, but, for example, business services — it's not easy to sell it: over and over again you have to explain to customers why they should fork...
487 500 UZS
​Nokia. Ves' neveroyatniy opit kompanii v odnoy knige
In stock
Nokia. All the incredible experience of the company in one book Book Description The whole experience of Nokia, in one book. A journey from a tiny paper mill to a tech giant that revolutionized the mobile phone market. Learn how to stay on trend, develop the product at a pace with time and...
750 000 UZS
​Ot nosoroga k yedinorogu. Kak provesti kompaniyu cherez transformatsiyu v sifrovuyu epoxu
In stock
From rhinoceros to unicorn. How to lead a company through transformation in the digital age Book Description Viktor Orlovsky and Vladimir Korovkin are entrepreneurs who participated in revolutionary business transformations in the Russian market. Such a union gives a special method of solving...
87 500 UZS
​Pokupka gotovogo biznesa
In stock
Buying a ready-made business Book Description The book discusses the practical issues of acquiring small businesses operating in large cities of Russia. You will find basic recommendations: what should not be forgotten when "diagnosing" a business before a transaction, how the price is formed,...
275 000 UZS
A slogan in the marketing communications system. Dictionary, research, technology
In stock
A slogan in the marketing communications system. Dictionary, research, technology Book Description The dictionary of slogans is part of the project "Russian Sloganistics" of the Advertising Research Laboratory of the South Russian Humanitarian Institute. The implementation of this project...
275 000 UZS
Marketing detective or angels and demons of sales
In stock
Marketing detective or angels and demons of sales Book Description Novice marketer Konstantin Karpov receives a profitable order to develop a marketing strategy for development, but due to lack of knowledge, he cannot meet the deadline. A friend advises Konstantin to turn to the mysterious...
986 750 UZS
Machine Learning Engineering
On backorder
"If you are going to use machine learning to solve large-scale practical problems, I can only be glad that you stumbled upon this book. Read with pleasure!" Cassie Kozyrkov, Chief Specialist in Decision Theory at Google "Fundamental work on the practical construction of machine learning models...
187 500 UZS
​SuperSila Servisa
In stock
Superpower of the Service Book Description Attracting new customers is much more difficult than working with existing ones. Your base and profit depend not only on the quality of your product or service: the style of communication of employees, the impression of customers from interacting with...
362 500 UZS
Brilliant sales scripts. How to win customer loyalty. 10 steps to doubling sales
In stock
Brilliant sales scripts. How to win customer loyalty. 10 steps to doubling sales Book Description A guide for sales managers and their supervisors. It will help you write your own sales scripts and sell more, much more. Sales for the sake of sales have not been working for a long time. You...
765 750 UZS
AI-2041. Ten images of our future
On backorder
Artificial intelligence will be the defining event of the XXI century. Within two decades, all aspects of everyday life will become unrecognizable. AI will lead to unprecedented wealth, the symbiosis of man and machine will lead to a revolution in medicine and education and create completely new...
675 000 UZS
Key retail customers
In stock
Key retail customers Book Description This book is the first publication in Russia on attracting and developing sales to large retail customers. It is based on twenty years of sales experience of the largest international companies such as Coca Cola HBC Eurasia, Lamb Western and many others....
412 500 UZS
Agile marketing on the Internet
In stock
Agile marketing on the Internet Book Description The author of the book "Agile marketing on the Internet" Mikhail Bakunin is a professional marketer with many years of experience, founder of the marketing agency Cool Content and managing partner of the consulting company Bakunin & Partners....
372 250 UZS
The digital mind. How Science is Changing Humanity
On backorder
How can the achievements of science and technology contribute to the emergence of an exclusively digital mind — intelligent machines that are equal or even superior in power to the human brain? What do computers, cells and the brain have in common? Computers are electronic devices invented by...
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