Books

440 625 UZS
The issues of the history of the formation and the current state of insurance law in Russia are systematically presented. Excerpts from regulatory legal documents on insurance business in Russia, necessary for understanding the educational material, are given, an overview of the most important...
700 000 UZS
The power of communities. How to create live communities for business and not only Book Description Community management is one of the most powerful and at the same time underestimated tools for the development of modern business. Its key tasks include not only creating a strong community...
425 000 UZS
Strap In Your Pocket. How to make money on a VKontakte blog in 60 minutes a day Book Description Ruslan Farshatov is an entrepreneur, media trainer, host of the show "Sounds Everywhere" on the TV channel "Let's Go!", winner of four TEFI awards. Ilya Popov is a producer of online schools, an...
836 750 UZS
The textbook reveals the content of insurance and the basic principles of insurance operations. Theoretical issues of insurance, peculiarities of the organization of insurance business in the Russian Federation are considered, financial, economic and legal aspects of insurance are reflected....
650 000 UZS
Get That Job. CVs and Resumes. How to make sure you stand out from the crowd Описание книги The ultimate guide to marketing yourself in a CV or resume, and ensuring you make a professional impression in any job search. The job market has never been more competitive, and marketing yourself can...
300 000 UZS
A text that sells posts for social networks, articles for blogs, texts for marketplaces Book Description Anna Shust is an entrepreneur, marketer and journalist, an expert on commercial texts and the author of the blog sila.slova. This book is your best assistant. If you want to: - learn how...
550 000 UZS
Hacking strategy. Start with the main thing and get the result Book Description Richard Rumelt, one of the world's most influential thinkers in the field of strategy and management, author of the bestseller "Good Strategy, Bad Strategy", tells how a manager can develop strategist skills and...
337 500 UZS
Aesthetics as a brand code. Attract customers with a perfect business product Book Description It is known that Italian brands create the most popular premium products in the world. Riccardo Illy, a former top manager at Illy, explains how to compete in today's market using proven business...
300 000 UZS
Cash flow from social networks  Book Description "Cash flow from social networks" is a new book by Margarita Bylinkina for entrepreneurs who have decided to develop their business in social networks, but do not know where to start. This is a strong motivation for action and specific tips,...
487 500 UZS
Psychology of word of mouth. How to make products and ideas popular Book Description What makes things popular? If you said advertising, think again. People don't listen to advertising, they listen to other people's opinions. But why do we talk about some products and ideas more than others?...
87 500 UZS
Performance monitoring in the public sector Book Description The true indicator of the usefulness of the efforts expended in the provision of public services is not the product produced, but the result (effect) obtained. For example, the number of patients treated in a public hospital is the...
312 500 UZS
Marketing management. Textbook Book Description The textbook outlines the main provisions of the theory of marketing management. The description of the marketing management process of business organizations is given. The presented material allows you to provide the necessary level of...
225 000 UZS
Development of e-commerce in Russia. The impact of the COVID-19 pandemic Book Description In recent years, the e-commerce market in Russia has been showing a high growth rate, while 2020 was a turning point: the COVID-19 pandemic affected all spheres of society, not only in Russia, but also...
275 000 UZS
CRM system. The order of sales in 6 weeks Book Description Most managers have no idea about business tools and systems, due to which additional value is created for customers, the quality of service increases, sales grow, and performance discipline increases. The main task of this book is to...
425 000 UZS
Internet marketing. Textbook Book Description It is aimed at forming students' understanding of the place of marketing in the Internet environment in the overall marketing system of the company. The emphasis is on their continuity and integrated interaction. The possibilities of using the...
487 500 UZS
Mutual loyalty. The legendary strategy of sincere customer engagement Book Description Almost 20 years ago, consultant and sales expert Fred Reicheld made the whole world pay attention to the loyalty economy. He developed a method for evaluating the Net Promoter System (NPS) customer...
387 500 UZS
The Internet Marketer's Bible Book Description Setting up end-to-end analytics or remarketing? Search engine promotion or website modernization? Or maybe all at once? Ivan Barchenkov, a certified expert in training Yandex advertising products, structures all available digital promotion...
387 500 UZS
Purchases. From the terms of reference to the execution of the contract Book Description The book examines the most relevant practical problems that customers and suppliers face when conducting purchases based on current antimonopoly and judicial practice. State and municipal customers will...
412 500 UZS
Name it and sell it. Conquer the market and customers with the help of perfect naming Book Description This book is about how names are created. Completely different, for any brand. In business theory, this area is called naming and is the most important part of a marketing strategy, without...
200 000 UZS
In stock
Business School Book Description Network marketing is a real business school for people who want to master the skills of entrepreneurship and create their own business. "But what made Robert Kiyosaki, who has never been involved in this type of business, dedicate an entire book to him?" -...
637 500 UZS
Sales, negotiations. Practice, examples Book Description An updated edition of one of the most successful sales coaches Sergey Asimov. The author supplemented the book with specific speech techniques and blanks that were previously available only to a select audience. The proposed techniques...
1 037 500 UZS
Illustrated atlas of the world. Latest maps Book Description The Illustrated Atlas of the World is the most modern atlas for young readers. On the colorful pages of this book — continents, countries and their capitals, the secrets of the oceans, the wealth of flora and fauna. In an accessible...
443 750 UZS
Atlas of the world for children Book Description You are holding in your hands a unique illustrated atlas for children with the most interesting texts and vivid pictures — we have not missed anything! Taking it in hand, young readers will get acquainted with countries and continents, learn...
143 750 UZS
Atlas of the world for children Book Description The first atlas for the curious is not just a fascinating journey into the world of new knowledge about the world, people and their traditions, nature and animals, but also a notebook with tasks that the child will learn new information better,...
375 000 UZS
Wall map "The World. Natural areas, animals and plants" Book Description The world is home to a huge number of animals, plants, birds, fish. What kind of birds, fish, animals and plants - find out from our map "WORLD. NATURAL ZONES, ANIMALS AND PLANTS". The names of plants and animals are...
56 250 UZS
Folding map "The World and Russia. Natural areas. Animals and plants" Book Description Folding map "The World and Russia. Natural areas, animals and plants" two-sided. On the one hand, a map of the World, on the other - a map of Russia. Natural zones are highlighted in color and their brief...
437 500 UZS
How to sell when not buying. Three most powerful sales tools in B2B markets Book Description This book is about how with the help of just three marketing tools - white paper, auto-mailing and case studies - you can build marketing for your company in the B2B field and for products that do...
237 500 UZS
Marketing of territories. Textbook Book Description The textbook on the discipline "Territory Marketing" introduces readers to the possibility of using marketing tools in the development of territories. The main provisions of territory marketing, the categorical apparatus of the discipline,...
300 000 UZS
Framing effect. How to manage consumer attention in the digital age? Book Description Human rights, gender equality, the financial crisis - all these are frames through which people think not only of the world around them, but also of themselves. Frames play the role of tools that quickly...
75 000 UZS
Animals of the Earth on the maps of the World and Russia. Folding card Book Description We offer a new illustrated map of the animal world. One edition contains two maps at once: animals of the Earth and Russia. Natural areas and individual plants are also shown. The publication is notable for...
187 500 UZS
Political map of the world. Federal structure Book Description The double-sided wall map has dimensions of 870x580 mm. On one side of it is a political map of the world on a scale of 1:40,000,000 (in 1 cm 400 km), on the other is a map of the "Federal Structure of Russia" on a scale of...
287 500 UZS
Predatory sales. Immersive marketing system Book Description How realistic is it... • ... to sell an apartment through Pornhub? • ...advertise a smart home through a kidnapping investigation? • ...convince a mayoral candidate to chop off his finger for the sake of winning the election? Timur...
768 750 UZS
Encyclopedia of the countries of the world Book Description Readers are offered a unique encyclopedic publication, providing information about 235 countries of the world with unsurpassed completeness and professionalism. The work on the encyclopedia was attended by the best specialists in the...
262 500 UZS
Why customers leave. And how to get them back Book Description From the book you will learn: - how to look at your business through the eyes of a client; - why it is worth spending money, time and effort on marketing; - what customers expect from you and your company; - where to look and how...
262 500 UZS
In stock
Atlas of the World Book Description Atlas is an overview reference publication that presents modern maps of all continents, oceans, regions and states of the world. The cartographic information is supplemented with short up-to-date information about each country arranged in alphabetical order...
289 125 UZS
This book is dedicated to the questions on the topic of the future and technology, which were answered by the experts of The Question project during the year. In the 21st century, it seems to us that we live in the future of science fiction: we are surrounded by robots, touch screens and virtual...
218 750 UZS
World map for children Book Description The world map for children is an excellent guide that promotes the development of interest in the knowledge of geographical, historical and cultural features of our planet among younger and middle-aged schoolchildren. A one-sided wall map with dimensions...
412 500 UZS
Gaining altitude. Eco-friendly career in Russia Book Description Marina Omelchenko, an expert practitioner in the field of strategic marketing and branding, offers readers her own methodology of eco-management, which is based on the awareness of the leader's own value. The publication...
125 000 UZS
Tools of an effective manager. 100 key terms, models and concepts of sovrem. management  Book Description This book contains most of the popular schemes, concepts, models and tools of modern management. All of them are designed to help the manager make managerial decisions based on...
112 500 UZS
Why aren't the commands working? What's going wrong and how to fix it Book Description Teamwork is one of modern management. - this mantra is memorized and repeated by ordinary employees, it caresses the ears of managers and delights the heads of companies. Consultants and coaches earn...
86 750 UZS
Two global directions of state and society activity - science and politics - almost always go hand in hand, but not always together. Their strategic interaction is determined by the scope of each of these factors, the importance of the content of the consensus product, its mass, quality and...
87 500 UZS
In stock
Plush Manager Book Description Having solved all the problems and thoroughly studied the ancient mysticism, Winnie-the-Pooh and his friends decided to master another Very Important Science - the science of how to manage professionally, that is, management.
62 500 UZS
Stress management Book Description This book focuses on developing your stress management skills. Everyone can cope with stress, but there are many obstacles to overcome along the way. Maintaining vitality and managing stress is not just self-confidence, self-esteem and the ability to think,...
240 500 UZS
The publication is a festschrift on the occasion of the anniversary of Irina Maksimovna Savelyeva, the founder (in 2002, together with A.V. Poletaev) and the permanent head of the Institute for Humanitarian Historical and Theoretical Research named after I.I. A.V. Poletaev, tenured professor at...
100 000 UZS
What pack did your boss grow up in? How to survive in the corporate "Food chain" Book Description Your boss is always growling and baring his teeth, can't stand newcomers and colleagues who have recently been promoted, and stubbornly fights for dominance in his territory? If you work under...
87 500 UZS
Position 101. What every leader needs to know Book Description Every leader should know and understand how the life positions of his team members are associated with its overall successes and failures, as well as be able to form the right positions for himself and his subordinates. For a...
87 500 UZS
The living dead. The Shocking Truth about Office Life Book Description Do you know what really happens behind the impenetrable windows of office skyscrapers? - 14.6% of employees of American companies CONSTANTLY surf the Internet during working hours - Every third employee of a large company...
200 000 UZS
The machine that changed the world Book Description "Lean Manufacturing" is the best approach to management and quality management today, based on optimal labor organization and ensuring long-term competitiveness without significant capital investments. This production system at one time...
214 250 UZS
This annotated edition, prepared on the basis of extensive research, contains all the statutes (statutes, statutes) that have determined the activity of the Academy of Sciences from 1724 to the present day. The history of the development of the legal basis of the activity and structure of the...
226 875 UZS
For the first time, a translation of the Universal Civil Code of Austria, which has been in force (with amendments) for almost 200 years, is published in Russian. Studying foreign legislation, on the one hand, broadens professional horizons, on the other - allows you to look at the legislation...
100 000 UZS
Special Forces manager. Transform your company from a group of disparate employees into a self-confident, purposeful team for which there are no impossible tasks Book Description The author of the book, the commander of the Navy Seals platoon, based on the experience of combat operations,...
38 000 UZS
The textbook in a short and convenient form reveals the main topics necessary for obtaining basic knowledge of the course "Civil Law of the Russian Federation". Such issues as civil legal relations, legal entities under the legislation of the Russian Federation, civil law contract are...
243 750 UZS
Geographical Atlas of the world Book Description You are holding in your hands a wonderful book - the Geographical Atlas of the World. With its help, you will make an exciting journey into the world of knowledge about the Earth and space. In it you will find thematic geographical maps,...
411 875 UZS
The book forms a theory of contracts in favor of a third party based on a non-dogmatic, practical approach to the functions of civil law in regulating turnover. From this point of view, the problems of qualifying contracts in favor of a third party, as well as the legal status of all...
168 750 UZS
Planet Earth: The Future Book Description The book, dedicated to nature conservation, contains statements by world-famous scientists and public figures, which were heard in the TV series "Planet Earth", created by the BBC broadcasting company. The crisis of extinction of biological species,...
207 250 UZS
The monograph examines the theoretical and practical problems that arise when the arbitration process is temporarily stopped. The central place in the work is occupied by the analysis of the legal doctrine and practice of arbitration courts on such forms of temporary suspension of the...
262 500 UZS
Catastrophes in the history of the Earth and man Book Description This book is about the secrets of our world - about the deep secrets of being and the purpose of everything that exists. They will be of interest forever, as long as there are thinkers on earth. The purpose of this book is to...
244 000 UZS
The problems related to adoption are among the most controversial in the modern science of family law. This monograph is the first comprehensive scientific study of the Institute of adoption in England and Wales as a priority area of state policy for the protection of the rights of children left...
140 625 UZS
The book explores the main trends in scientific communication, describes the history, theory and practice of implementing the principles of open science, raises the problems of current copyright legislation, provides various ways to change the situation and prospects for changing models of...
143 750 UZS
Chilling stars. A new theory of global climate change Book Description How do clouds form? It turns out that the "culprits" of this process are cosmic rays. And the temperature of our planet depends on the cloud cover. More cosmic rays - it's colder on Earth. Streams of charged particles from...
47 250 UZS
The text of the Federal Law has been prepared using the professional legal system "Code", verified with the official source.
363 375 UZS
The collection was prepared based on the materials of the international scientific and practical conference held on November 22-23, 2012 in Moscow. The collection contains articles by the conference participants on the following main areas: general issues of the procedure for the administration...
87 500 UZS
In stock
Team 101 Book Description If you are seriously thinking about a dizzying career, it is extremely important for you to enlist the support of like-minded people. In this book, John Maxwell will teach readers a number of lessons that will help you create and prepare a truly cohesive team for...
275 000 UZS
Secrets of the two elements. Earth and air - a struggle or an alliance? Book Description There are many unexplored places on the endless expanses of the earth that have yet to be discovered. It is beautiful, and especially good where no human foot has yet set foot. But the "wind knives" came...
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