Books

1 062 625 UZS

In stock

The monograph examines the problems of the essence of law, identifies its main sides and peculiar features: content and form, separate, special and general in law, whole and part, reality and possibility in law, purpose in law, etc. For researchers, postgraduates and students of law and...

262 750 UZS

Filosofiya trudovogo prava. Monografiya

In stock

The monograph examines the problems of the philosophy of labor law, analyzes the paradigm, system and structure of this industry taking into account theory, history and practice. Special attention is paid to the matter of labor law, its movement and the clarification of its source - legal...

534 625 UZS

Filosofiya prava. Kratkiy uchebniy kurs

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The paper highlights the general problems of philosophy of law as a separate independent scientific and educational discipline, as well as the main stages, directions and concepts of the world history of philosophy of law, philosophy of law in Russia, the development of foreign philosophy of law...

337 500 UZS

How to make your brand stand out from the crowd

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How to make your brand stand out from the crowd Book Description Whether you are an entrepreneur, sales manager or department head, you are well aware that every word is important in building relationships with a client. In this interesting and useful guide, you will learn where successful...

275 000 UZS

Selling: visualize it

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Selling: visualize it Book Description With the technology and impactful presentation in this book, you can create and present effective presentations that will grab your customers, hold their attention, and eventually get them to order.

262 500 UZS

How to Sell Hard Choice Products

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How to Sell Hard Choice Products Book Description "This book is not only about the technique of selling difficult choice products, but also about the "content" of the sale; about the selling information that should convince the buyer to buy; and how to create this information and use it as...

350 000 UZS

Guest fight. Restaurant Marketing Strategy and Tactics

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Guest fight. Restaurant Marketing Strategy and Tactics Book Description For the first time in Russia, a complete guide to practical marketing in a restaurant is being published. Its author Irina Avrutskaya, who has worked in key positions for about ten years in such well-known companies...

387 500 UZS

Neuromarketing training. Where is the "Buy" button in your customer's mind?

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Neuromarketing training. Where is the "Buy" button in your customer's mind? Book Description Every day we receive more than 10,000 trade offers through advertising. A book about how brain research can increase sales. The authors offer effective techniques for creating memorable presentations...

175 000 UZS

How to sell anything to anyone

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How to sell anything to anyone Book Description The author of this bestseller has sold thirteen thousand and one car in the fifteen years of his career, hitting the Guinness Book of Records as the world's greatest salesman. This book includes his unique selling systems: a successful deal...

175 000 UZS

The theory of market development. The psychology of consumption

In stock

The theory of market development. The psychology of consumption Book Description Oleg Strokatiy is the head of the quality control department and the creator of the quality control system in the leading company in the Russian market for the production of software in the field of site...

1 000 000 UZS

Confessions of a Pricing Master. How price affects profit, revenue, market share, sales volume

In stock

Confessions of a Pricing Master. How price affects profit, revenue, market share, sales volume Book Description A world-famous pricing specialist and trusted advisor to Fortune 500 executives, Herman Simon's book presents the best pricing practices and principles applicable to any business....

200 000 UZS

Just copywriting

In stock

Just copywriting Book Description What unites numerous online stores, thematic groups in social networks, websites of commercial enterprises and information portals? The presence of content that is created by copywriters - specialists in the development of texts. This fascinating profession...

250 000 UZS

Brand protection. Strategies, systems, methods. Study Guide for Masters

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Brand protection. Strategies, systems, methods. Study Guide for Masters Book Description This textbook has been prepared in accordance with the program "Master of Law in the Field of Intellectual Property" of the Department of Intellectual Rights of the University. O.E. Kutafin (MSUA). The...

1 000 000 UZS

Monetization of innovations. How Successful Companies Build Product Around Price

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Monetization of innovations. How Successful Companies Build Product Around Price Book Description Innovation is the most important driver of growth. Today, more than ever, companies must innovate to survive. But successful innovation is a very difficult task. The authors - partners of the...

350 000 UZS

No thanks, I'm just looking. How to turn a visitor into a buyer

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No thanks, I'm just looking. How to turn a visitor into a buyer Book Description Harry Friedman is a master of retail and education in the field. The book "No thanks, I'm just looking" about retail. The uniqueness of G. Friedman and his book lies precisely in the unsurpassed ability to turn...

1 000 000 UZS

One page marketing plan. How to find new clients, make more money and stand out

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One page marketing plan. How to find new clients, make more money and stand out Book Description Organizer of many successful start-ups, business coach and innovative marketer Allan Dib offers a completely new approach to practical marketing, which allows you to quickly and easily create...

375 000 UZS

Poveliteli DOOM. Kak dva parnya sozdali kul'toviy shuter i raskachali industriyu videoigr

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Lords of DOOM. How two Guys Created a Cult Shooter and Rocked the Video Game Industry Book Description DOOM is not just a game. This is a living legend. 25 years ago, it conquered tens of millions of gamers and changed the video game industry forever. As you know, legendary things always have...

250 000 UZS

Not a season. How to boost sales during a downturn

In stock

Not a season. How to boost sales during a downturn Book Description Regular fluctuations in demand, called seasonality, happen in any kind of business. This book is a source of ideas that will make money for your company during a traditional sales downturn. The publication is based on...

437 500 UZS

Vrednie privichki v biznese. Kak luchshie praktiki ubivayut vashu kompaniyu

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Bad business habits. How Best Practices Are Killing Your Company Book Description Have you ever wondered why most famous newspapers are printed in large format? Or why do management consultants work long hours? Or why do hotels still insist on having a check-in desk? Ask one of the...

337 500 UZS

Аykibiznes. Kak zapustit' i soxranit' svoy biznes

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Aikibusiness. How to launch and maintain your business Book Description "Imagine two businessmen in a kimono. Let it be a duel. One, a well-known player in the market, is coming. Another, an immature beginner, has worked in another field all his life, just came to this market and now has to...

1 087 500 UZS

Sales department management. Comprehensive guide

In stock

Sales department management. Comprehensive guide Book Description In this latest edition of the classic Sales Management textbook, Mark Johnston and Greg Marshall continue the tradition of excellence established by Churchill, Ford and Walker, cementing its position as the leading...

612 500 UZS

Superconsumers. Who are they and why are they so important to your business?

In stock

Superconsumers. Who are they and why are they so important to your business? Book Description Unlike ordinary shoppers, super consumers are very interested in your products, and perhaps even slightly obsessed with them. They know everything about sneakers and have dozens of pairs. They are...

225 000 UZS

Sistemniy biznes. Lider i komanda

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System business. Leader and team Book Description Many entrepreneurs start their own business in order to gain freedom. But after a few years, they find themselves held hostage by their own business. Work for 80 or more hours a week, money "merges" it is unclear where, obligations are above...

200 000 UZS

Magnetic texts. How to convince, "seduce" with a word and make money from it

In stock

Magnetic texts. How to convince, "seduce" with a word and make money from it Book Description This book is a real guide to . Masters of selling texts Ivan Poloneichik and Vladimir Nikonov created a phenomenal training manual - you don’t even notice how you learn as you read. Here is...

325 000 UZS

Servis so smislom

In stock

Gett. A service with meaning Book Description Gett is an innovative company providing taxi and delivery services for private and corporate clients, with a global network in more than 120 cities around the world, including London, Tel Aviv, Moscow and New York. What is the secret of the success...

200 000 UZS

When marketing turns into a minefield. What to do?

In stock

When marketing turns into a minefield. What to do? Book Description If you understand everything about marketing management, this can only mean one thing - you are in danger. A marketer can easily wander into a minefield. This applies to the product itself (including service and packaging),...

562 500 UZS

Marketing Wars

In stock

Marketing Wars Book Description Business is a war, and the one who correctly determines the strategy and tactics of marketing will be able to defeat competitors. "Marketing Wars" is a classic work on marketing, a world bestseller that has gone through many reprints in many countries over...

300 000 UZS

Predprinimatel', kotoriy vijil. Kak ne pogubit' biznes i investitsii

In stock

The entrepreneur who survived. How not to ruin business and investments Book Description The success of any business depends not only on the number of customers. The book highlights many important issues that an entrepreneur, inspired by a brilliant idea, does not even think about. An absolute...

237 500 UZS

Greatness Catalyst. How to strengthen your brand

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Greatness Catalyst. How to strengthen your brand Book Description We have already lived 15% of the entire 21st century, but this is the first book that reveals all the main aspects of the presence of a person on the Internet - from developing a unique personal positioning to blogging, being...

450 000 UZS

Industriya X.0. Preimushestva sifrovix texnologiy dlya proizvodstva

In stock

Industry X.0. Advantages of digital technologies for production Book Description Digital technologies are creating a new world in which all of us will be able to enjoy unexpected amazing things in the coming years. It is obvious that the main role on the way to universal digitalization will be...

325 000 UZS

Marketing

In stock

Marketing Book Description The concept of Marketing does not have a single interpretation of the definition of its meaning. This is a comprehensive study of the market, demand, needs and the direction of production to these requirements, and a broad impact on the market in order to form...

112 500 UZS

Brand Perceptions and Consumer Behavior Strategies

In stock

Brand Perceptions and Consumer Behavior Strategies Book Description The monograph presents research conducted by the authors over several years in the field of psychology of consumer behavior. The research analyzes the factors of consumer loyalty and brand loyalty, as well as the perception...

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