Books

621 125 UZS
The article reveals the legal aspects of the state's military construction and legal regulation of relations related to the organization and organization of the Armed Forces of the Russian Federation, other troops, military formations and bodies, their state administration, recruitment of...
200 000 UZS
How to sell a lobster and make a customer buy expensive Book Description A wide range of readers are invited to master and experience new marketing moves and tricks that will help to realize the most ambitious ideas, attract crowds of new customers, successfully sell them goods and receive...
285 500 UZS
Soft approaches to measurements and management of complex systems, a regularizing Bayesian approach, a theoretical path from fuzzy sets to soft estimates and synergetic artificial intelligence are considered, methods for constructing granular logical values and structures, modeling opinions and...
312 750 UZS
javascript:void(null);Ison talks about the greatest physicists of the 20th century - Richard Feynman, Robert Oppenheimer, Paul Dirac and Steven Weinberg, many of whom he knew personally. In addition, he writes about the British atomic program under the auspices of Winston Churchill and about the...
118 625 UZS
The collection of tasks on sports law is the first publication of its kind in the country. By itself, sports law is a fairly young industry in Russia, but it has already proved its right to exist. The sphere of physical culture and sports has undergone enough changes in matters of legal...
125 000 UZS
Marketing linguistics. Patterns of the promoting text Book Description The publication is the first consistent presentation of the main ideas and methods of applied linguistics, dedicated to the study of advertising and other promotional texts, as well as other verbal components of marketing...
275 000 UZS
Turbo Engine Sales Book Description Peter Pavel Surkov is a business coach, consultant on innovative development and personal growth. Holder of the title "Leader of the innovative economy of Russia". Honorary Economist of Russia. TRIZ specialist – holder of a professionally international...
92 500 UZS
The book to help conscripts and those being mobilized contains practical recommendations from a lawyer with more than twenty years of experience. You will get answers to the most pressing questions: * conscription and conscription for mobilization: what is the difference * the rights of the...
1 848 750 UZS
The most complete and up-to-date introduction to the theory and practice of artificial intelligence! In the fourth, updated, revised and expanded edition of this book, the field of artificial intelligence (AI) is explored and analyzed in all its vastness and depth. All modern achievements are...
450 000 UZS
Marketing 4.0. Turning from traditional to digital. Technologies of promotion on the Internet Book Description The digital world is changing everything: from communication channels to mechanics and principles of interaction with the client. Business becomes more transparent, and customers...
193 125 UZS
This book is one of the main popular science bestsellers of recent years. It contains the Big Bang and subatomic particles, primordial oceans and ancient continents, giant lizards roam under its cover and primitive hunters track down their prey ... But this book is not only about the distant...
237 500 UZS
Magic buttons. Where to press to sell Book Description This book is a good helper for practicing Internet marketers and business owners. It contains techniques and mechanics that will help to seduce a spoiled consumer, even in the framework of fierce competition. You will learn: • how to...
2 526 250 UZS
The textbook discusses the use of artificial intelligence technologies to solve complex problems in ULS systems. The properties of complex systems and their life cycle are studied. Particular attention is paid to the manifestations of uncertainty of various levels and methods of its processing...
387 500 UZS
Neurodesign. The key to the consciousness of buyers Book Description Perhaps the main thing that the Internet has taught us is the love of humanity for pictures. A person is guided by intuition. Attention and emotions are more expensive than time and money, these are the most valuable...
700 000 UZS
How to sell an elephant Book Description More than 500,000 people around the world have already learned how to "sell an elephant"! Asya Barysheva celebrates the 20th anniversary of the book with an updated edition! How to "sell an elephant" and get real money for it? Asya Barysheva is a...
250 000 UZS
Write and speak! Storytelling as a tool for happiness and business Book Description Storytelling is a very strong lever of influence on the reader. Sincere stories are better than all marketing formulas to pave the way for trust in who is talking and what he is talking about. There is one...
1 112 500 UZS
Why you? How to properly explain to customers Book Description  There are many offers, but the client is one. At least, this is how the client sees the situation himself. He chooses who to buy from. Have you? And why do you, in fact? Why are you the best choice for him? It depends on how...
462 500 UZS
The code of persuasion. How neuromarketing increases sales, effectiveness of advertising campaigns and conversion Book Description Grab the attention. To attract. To convince. - Three main tasks that each marketer solves. Are you trying to be convincing, but your texts don't catch people?...
700 000 UZS
The battle for the guest: strategy and tactics of restaurant marketing Book Description Competition in the restaurant business is getting fiercer every year, turning success and even survival itself into a real art for professionals. "The Battle for the guest" — the book the practice of...
491 875 UZS
The textbook has been prepared in accordance with the Federal State Educational Standard of Higher Education for students in the field of training 030900.68 "Jurisprudence" (qualification (degree) "Master"). The book examines the most pressing problems of sports law, reveals the content of the...
787 500 UZS
The Big Ya method. Where did you get the money and 11 more personal marketing questions Book Description By 2030, seventy percent of us are at risk of being out of work — progress is underway, and so many workers will simply not be needed. What to do? Improve personal marketing skills. It is...
134 000 UZS
"Two worlds - two ideologies" - Academician T.D. the name of one of the sections of the lecture. Lysenko in the famous session of VASKhNIL in August 1948 in the USSR dedicated to the turning of biological and agricultural sciences towards solving the problems necessary for our country. Doctor of...
375 000 UZS
HR. Recruitment. Training. Marketing. Analytics Book Description Based on the real experience of Russian companies, the book includes the best HR projects of the HR Brand Award 2018 competition. From it, you will learn what has changed over the year in such key areas as recruitment, HR...
510 375 UZS
Taking into account the latest changes in legislation, the monograph examines the norms of administrative-tort and criminal legislation providing for administrative and criminal liability for illegal archaeological activities in the Russian Federation. According to the author, the judicial...
387 500 UZS
Patrick's syndrome. How to create a personal brand while staying true to yourself Book Description Did you know that it wasn't Charles Darwin who first formulated the principles of natural selection? This was done by an unknown Patrick Matthew. Alas, the latter did not have enough weight in...
429 875 UZS
The definition of the concepts of "finance", "financial activity", "financial system" is given. The features and principles of financial activity of the state and local self-government are considered in detail. The subject, method, sources and subjects of financial law, specifics of financial...
275 000 UZS
Nobrow. Marketing culture. Culture Marketing Book Description How has the cultural landscape changed after the emergence of the global supermarket? What happened to contemporary art after Andy Warhol, to pop music after Nirvana and MTV, to cinema after Star Wars? And are the old concepts of...
181 375 UZS
This monograph is a development of the foundations of the philosophy of teaching foreign languages as a methodological concept of the theory of teaching foreign languages. This monograph attempts to develop a theoretical section of linguodidactics, which is the integration of the foundations of...
350 000 UZS
How to create your own project for TV and Digital Book Description Sell your project on TV! Collect millions of likes online! Step-by-step instructions in this book. Are you not ready to sit and wait until you are made a star? Until you understand what is the secret of the popularity of some...
143 750 UZS
About 1,500 legal entities are registered in our country every day. According to the majority of experts, more than 60% of them are created without the intention to carry out legitimate business activities. The legacy of the dashing 90s in the form of one-day firms created for cash-out...
700 000 UZS
The battle for a guest in the area. 120 local marketing tools Book Description In order for a restaurant to become successful and earn more, constant efforts at the local level are needed. Local marketing is an action to attract guests to your restaurant in a certain area. The task of the...
89 625 UZS
Despite the ambiguous perception of our fellow citizens of the idea of an economic amnesty, a positive decision has been made. Obviously, for simplicity and convenience of designation, it was called an economic amnesty, although in its legal essence it is an amnesty in the criminal sphere. The...
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