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175 000 UZS
Marketing. Study guide
In stock
Marketing. Study guide Book Description Materials for practical classes of various types are given: laboratory work, analysis of real marketing situations, course design. The texts contain both classic situations and topical newspaper materials. All this should contribute to the...
500 000 UZS
The effect of the Olympic Games. How Sports Marketing Creates Strong Brands
In stock
The effect of the Olympic Games. How Sports Marketing Creates Strong Brands Book Description The book you are holding in your hands will help you understand how to properly use the unique opportunity of the Olympic Games in creating a positive image of your brand. The new edition, revised...
162 500 UZS
PR in b2b
In stock
PR in b2b Book Description How to promote a business? Working tools and chips. The book is the most applied manual, where I tried to outline the results of my experience and my experiments in PR in the "take and do" format
125 000 UZS
System analysis. Goals-Means
In stock
System analysis. Goals-Means Book Description The book can be useful for business people, managers of different levels, entrepreneurs, businesses (large, medium, small), university teachers and students, professional development structures. System analysis: methods of system analysis;...
125 000 UZS
Espionage in the restaurant business
In stock
Espionage in the restaurant business Book Description I have been working in the restaurant business for a long time. And I realized that the success or failure of a restaurant depends on a lot of factors. To properly build a restaurant and manage it, you need to understand. In order to help...
145 875 UZS
Obschestvennoe dostoyanie. Kak otkryt dostup k kulture i znaniyam
In stock
The collection of scientific papers is devoted to the legal, cultural and economic problems of the public domain.
125 000 UZS
Servicology (a person and his needs)
In stock
Servicology (a person and his needs) Book Description The purpose of the manual is to teach interaction with the consumer and become a successful specialist in the field of service. The manual reveals the main approaches to a person, taking into account his needs. The external and internal...
360 000 UZS
Nauchnye teorii za 60 sekund
In stock
Abramova O.V. Graduated from Moscow State University with a degree in astronomy, Ph.D., P.K. worked at the State Institute of Astronomy named after him for more than 20 years. Sternberg has collaborated with Moscow State University, various print and online publications, and is the author of...
87 500 UZS
Structure and language of advertising texts. Study guide
In stock
Structure and language of advertising texts. Study guide Book Description The textbook defines advertising, discusses its purpose and types. Based on the analysis of a large factual material (more than 500 texts), which is based on scientific data of psychophysiological perception of a text...
62 500 UZS
Consumer behavior in the financial markets of Russia
In stock
Consumer behavior in the financial markets of Russia Book Description The most important component of modern marketing - consumer behavior in the Russian financial market is considered. Particular attention is paid to: risks and their impact on the need for insurance; assessment of the...
162 500 UZS
Arms trade. Customs clearance, marketing, leasing operations, offset transactions
In stock
Arms trade. Customs clearance, marketing, leasing operations, offset transactions Book Description The book is devoted to topical issues of the arms trade. Some of them are considered in the open press for the first time. It consists of five sections in seventeen chapters and four...
300 000 UZS
Internet marketing through the eyes of the client
In stock
Internet marketing through the eyes of the client Book Description "If you want to live, know how to market," any entrepreneur will tell you. There is no choice between "hire" and "figure it out yourself." We'll have to figure it out anyway. And you'll have to hire later, too. Marketing is...
300 000 UZS
Creative industries. Theories and practices
In stock
Creative industries. Theories and practices Book Description Creative industries, creative class, creative cluster, creative economy are concepts that have already become widely used both in the world and in Russia in the second decade of the XXI century. The first edition of this book...
600 000 UZS
​Sifrovoe pravo v bankovskoy deyatel'nosti. Sravnitel'no-pravovoy aspekt. Monografiya
In stock
Digital law in banking. Comparative legal aspect. Monograph Book Description The monograph analyzes the main theoretical and practical problems posed to the legal community by the new technical revolution, which led to the digitalization of the economies of most countries of the world. In...
500 000 UZS
Marketing 5.0. Next-generation technologies
In stock
Marketing 5.0. Next-generation technologies Book Description For the first time in history, five generations with differing views, preferences and behavior live together on Earth. With the increasing role of Generations Z and Alpha, it's time for the next evolutionary leap in marketing....
143 750 UZS
​Kak ne platit' krediti. Instruktsiya
In stock
How not to pay loans. Instruction manual Book Description You are holding in your hands a powerful tool that will make the law work for you! Don't let the bank employees humiliate you and demand new interest and penalties! Manipulations with loans are designed for those who do not have...
162 500 UZS
How to attract and retain a customer, or a positive view of sales during a crisis
In stock
How to attract and retain a customer, or a positive view of sales during a crisis Book Description This book is devoted to technologies for increasing sales and business development during the crisis, which the author interprets as a time of great opportunities for those who seek to take a...
200 000 UZS
​Finansovo-pravovoe regulirovanie bankovskogo sektora ekonomiki
In stock
Financial and legal regulation of the banking sector of the economy Book Description This monograph examines some trends in the development of the subject and method of financial law, the subject composition of legal relations in the field of banking, and also analyzes the foreign legal...
162 500 UZS
Customer and other secrets of active sales
In stock
Customer and other secrets of active sales Book Description This book will be useful for sales professionals and anyone who wants to improve their efficiency in negotiating. The work, prepared by an experienced business consultant, contains practical methods for conducting successful...
625 000 UZS
​Bol'shoy atlas mira 2023
In stock
The Great Atlas of the World 2023 Book Description The atlas in a clear and accessible form gives the reader the necessary knowledge bases on a wide range of issues related to the structure of the world around us. The section "Earth in the Universe" is devoted to the origin and evolution of...
462 500 UZS
Do something new! Improving business through marketing
In stock
Do something new! Improving business through marketing Book Description About the book 10 revolutionary marketing tools from Igor Mann and his partners on a new project Krostu.com . Marketing specialists, company executives and entrepreneurs, as a rule, are not aware of new and revolutionary...
175 000 UZS
Network Marketing. Online recruitment system
In stock
Network Marketing. Online recruitment system Book Description Many of us have never thought about how much time we spend on phone conversations "about nothing", on social networks, and just sitting at the computer, wandering through the expanses of the World Wide Web. But all this time,...
375 000 UZS
Marketing for non-marketers. A Guide to creating successful marketing strategies
In stock
Marketing for non-marketers. A Guide to creating successful marketing strategies Book Description Anton Petrochenkov is an expert on Internet promotion, business coach and founder of the Internet marketing agency Convert Monster, which in 2018 entered the Top 10 most recognizable brand...
625 000 UZS
​Bol'shoy illyustrirovanniy atlas mira 2023
In stock
The Big Illustrated Atlas of the World 2023 Book Description The atlas in a clear and accessible form gives the reader the necessary knowledge bases on a wide range of issues related to the structure of the world around us. The section "Earth in the Universe" is devoted to the origin and...
125 000 UZS
Marketing of a hotel company: method. stipend
In stock
Marketing of a hotel company: method. stipend Book Description The manual contains theoretical material on the topics of the discipline, situational tasks on sections and topics studied, questions for discussion, tasks with answers, a test for self-checking knowledge with keys. Bachelor 's...
656 250 UZS
Аtlas stran mira. Samie koloritnie i yarkie mesta nashey planeti
In stock
Atlas of the countries of the world. The most colorful and vibrant places on our planet Book Description Our planet is so amazing and unusual. In order to visit all the places in the world, a lifetime is not enough. We have prepared a book for you that will help you get inspired and choose...
487 500 UZS
Let's go! How to blow up online sales without ads. 147 groushacks
In stock
Let's go! How to blow up online sales without ads. 147 groushacks Book Description Growth hacking (explosive growth or growth hacking) is a new and very popular direction of business development in the West, based on the rapid growth of traffic, the number of users and sales. Yulia Rakova,...
150 000 UZS
​Strani mira. Sovremenniy spravochnik
In stock
Countries of the world. Modern reference book Book Description The modern directory "Countries of the world" contains brief information about the history, economy, political structure, population, climatic conditions and natural resources of all states in the modern world. Flags of the...
200 000 UZS
Strategic marketing. Theory and practice
In stock
Strategic marketing. Theory and practice Book Description The purpose of studying the discipline is to form students' complex of knowledge, skills and abilities in the field of strategic marketing of a modern enterprise. The objectives of studying the discipline is to obtain professional...
200 000 UZS
Monster of Sales
In stock
Monster of Sales Book Description This book is for you if you are: - an entrepreneur or just want to become one; - work in marketing or sales departments; - love exciting stories and challenges; - crave new knowledge. Each of us wants money. The only question is, how far are you willing to...
125 000 UZS
Texts that sell. 9 modern marketing tools
In stock
Texts that sell. 9 modern marketing tools Book Description The book provides detailed step-by-step instructions for working with nine marketing tools related to text: scripts, video content, single-page Landing Page sites, commercial offer, marketing kit, selling article, SMM, YouTube,...
175 000 UZS
How to write magnetic texts. How to convince, "seduce" with a word and earn money on it
In stock
How to write magnetic texts. How to convince, "seduce" with a word and earn money on it Book Description This book is a real guide to "magic". Masters of selling texts Ivan Poloneychik and Vladimir Nikonov have created a training manual of phenomenal action - you don't even notice how you...
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