Books

287 500 UZS
The magic of a personal brand Book Description This book will be an important stage for you to discover an interesting and fascinating profession "Personal producer of a personal brand". Thanks to the development of this niche, you will not only learn how to create a unique brand that will...
394 750 UZS
The manual presents the legal positions of the Supreme Court of the Russian Federation related to the application of legislation on compulsory insurance of civil liability of vehicle owners. The legal positions of the Supreme Court of the Russian Federation for the period from 2014 to August 6,...
562 500 UZS
Effective marketing in medicine. Ready-made solutions for the promotion of a medical clinic Book Description Collaboration with doctors, search and implementation of new ways of clinic development, patient flow research — all this can be a pleasant and fruitful process, and not a gray...
82 625 UZS
This publication contains Resolution No. 58 of the Plenum of the Supreme Court of the Russian Federation dated December 26, 2017 "On the Application by Courts of Legislation on compulsory insurance of civil Liability of vehicle owners". The publication is intended for judges, lawyers,...
412 500 UZS
Copywriting. Simple recipes for selling texts Book Description The updated third edition of the popular book will help to understand the technology of influence and sales methodology in the field of written communication, because it is in it that a large number of problems are experienced by...
337 500 UZS
Customer generator. The world's first training book on auto sales funnels Book Description Kir Ulanov is a marketing auditor, who has 1,687 projects of various levels behind him. In the book, Cyrus explains the principles of implementation and operation of auto sales funnels in the most...
83 875 UZS
The text of the Law was prepared using the professional legal system "Code", checked with the official source as of October 20, 2019. Amendments: Federal Law No. 33-FZ of March 12, 2014; Federal Law No. 204-FZ of July 10, 2014; Federal Law No. 268-FZ of July 21, 2014; Federal Law No. 418-FZ of...
350 000 UZS
Unfair marketing. How to develop a business using the unique advantages of your company Book Description Your company definitely has an advantage over its competitors — find and use it! It can be your own database or connections with influential people. Or a brilliant marketing expert who...
375 000 UZS
The strategy is upside down. A non-standard approach to marketing for small and medium-sized businesses Book Description Nikolay Molchanov — MBA at INSEAD Business School, member of the boards of directors of 12 companies, two of which are in the TOP 500 of the Russian Federation (Forbes...
443 250 UZS
The book is devoted to the issues of expert activity in compulsory medical insurance: comments are given to regulatory documents regulating expert activity, principles of organization, methods of conducting medical and economic expertise and examination of the quality of medical care are...
400 000 UZS
Retail staff from A to Z Book Description The book is dedicated to retail staff in all its diversity. It contains a large number of examples from the practice of Russian retail. The book contains not only answers to questions on how to select, evaluate, adapt, motivate, train a retail...
375 000 UZS
The power of recommendations. How to attract new customers with the help of old ones Book Description The best way to promote today is recommendations from person to person. Honest feedback from satisfied customers to friends, relatives, subscribers — that's what works today. In the stream...
337 500 UZS
Expert content in marketing. How to benefit the client, gain his trust Book Description Being the best is not enough. To be able to do what others do not know is not enough. In the era of non—working advertising, it is important not just to be an expert - but to convince everyone of your...
162 500 UZS
Subconscious influence. How to convince in one minute Book Description "Thank you, I'm not interested in this", "Stop calling me" and "Go to..." are clearly not the phrases we want to hear when communicating with potential customers. Inexperienced sellers and managers spend too much time on...
475 000 UZS
A million in 15 seconds. How to make money on a VKontakte blog using short videos Book Description If your goal is not "quick sex" with customers, but a long and trusting relationship, then you need a social media account, a live video and this book. In it, Ruslan Farshatov, a man who was...
337 500 UZS
Marketplace. How to learn to sell Book Description Today, marketplaces are the main Internet platforms where everyone can sell their goods independently, without intermediaries! They have grown into brands with their own philosophy, mission and values. The book "Marketplaces: how to learn to...
437 500 UZS
In stock
Marketing  Book Description The article presents information about the emergence of marketing, the dynamics of its progress on the historical ladder, starting with pre-revolutionary Russia and ending with the new economy. An analytical summary of observations of the use of various marketing...
566 500 UZS
The monograph is devoted to one of the key concepts of insurance law — insurance risk. The author clarifies the ratio of insurance risk with related categories: insured event, insurance coverage, exceptions, conducts a comparative analysis of Russian and foreign legislation on the insurance...
300 000 UZS
Toothy marketing. How to increase profit in business Book Description How to avoid mistakes in business and increase income? Stanislav Pokryshkin, an active entrepreneur with 15 years of experience, a marketing practitioner, an investor, has collected in this book useful recommendations,...
400 000 UZS
The monograph examines the legal essence of mutual insurance, the history of its origin and development from Antiquity to the present day, provides a comparative analysis of mutual insurance, captive insurance of mutual lending and mutual insurance and mutual assistance cash registers. The role,...
425 000 UZS
Not like everyone else. Marketing that cannot be ignored Book Description How to stand out from the total mass of competitors? Many entrepreneurs in oversaturated markets feel literally invisible. They know for sure that they have a competitive advantage, but they cannot attract consumers in...
214 250 UZS
The book concretizes and develops the program of social epistemology in three directions. This is a further understanding of the problems of cognitive communication and the collective subject, which was updated in the previous works of the author. This issue is considered as a significant...
124 625 UZS
The following are considered: general characteristics of insurance activity in the Russian Federation and in industrialized countries; types of insurance and insurance risks; ensuring public interests as the main goal of state regulation of the insurance business. The issues of administrative...
212 500 UZS
Synergy. The key to success Book Description This book is not a textbook. This book is your personal assistant in network marketing, which will help you to start a business competently, avoid standard mistakes, bypass typical business traps and learn to perceive failures and failures as the...
162 500 UZS
Business is like clockwork. Get it right and keep track of income Book Description The book "Business as clockwork" is written for entrepreneurs, company executives, development directors, owners, managers, marketers. It can be used as a teaching aid in the study of marketing, sales,...
251 000 UZS
Humans have a thirst for knowledge, but everything that is available to our observations is only a tiny part of the world around us. In The Island of Knowledge, physicist Marcelo Glaser tells how we have been looking for answers to the most fundamental questions about the meaning of our...
450 000 UZS
This is marketing. What should every marketer who wants to become No. 1 think about Book Description Traditional marketing tools are outdated. The new generation needs something different. It's time to stop looking for simple ways and go the effective way. Seth Godin is a marketing guru,...
440 625 UZS
The issues of the history of the formation and the current state of insurance law in Russia are systematically presented. Excerpts from regulatory legal documents on insurance business in Russia, necessary for understanding the educational material, are given, an overview of the most important...
700 000 UZS
The power of communities. How to create live communities for business and not only Book Description Community management is one of the most powerful and at the same time underestimated tools for the development of modern business. Its key tasks include not only creating a strong community...
425 000 UZS
Strap In Your Pocket. How to make money on a VKontakte blog in 60 minutes a day Book Description Ruslan Farshatov is an entrepreneur, media trainer, host of the show "Sounds Everywhere" on the TV channel "Let's Go!", winner of four TEFI awards. Ilya Popov is a producer of online schools, an...
836 750 UZS
The textbook reveals the content of insurance and the basic principles of insurance operations. Theoretical issues of insurance, peculiarities of the organization of insurance business in the Russian Federation are considered, financial, economic and legal aspects of insurance are reflected....
650 000 UZS
Get That Job. CVs and Resumes. How to make sure you stand out from the crowd Описание книги The ultimate guide to marketing yourself in a CV or resume, and ensuring you make a professional impression in any job search. The job market has never been more competitive, and marketing yourself can...
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