Books

200 000 UZS
Magnetic texts. How to convince, "seduce" with a word and make money from it Book Description This book is a real guide to . Masters of selling texts Ivan Poloneichik and Vladimir Nikonov created a phenomenal training manual - you don’t even notice how you learn as you read. Here is...
325 000 UZS
Gett. A service with meaning Book Description Gett is an innovative company providing taxi and delivery services for private and corporate clients, with a global network in more than 120 cities around the world, including London, Tel Aviv, Moscow and New York. What is the secret of the success...
200 000 UZS
When marketing turns into a minefield. What to do? Book Description If you understand everything about marketing management, this can only mean one thing - you are in danger. A marketer can easily wander into a minefield. This applies to the product itself (including service and packaging),...
562 500 UZS
In stock
Marketing Wars Book Description Business is a war, and the one who correctly determines the strategy and tactics of marketing will be able to defeat competitors. "Marketing Wars" is a classic work on marketing, a world bestseller that has gone through many reprints in many countries over...
300 000 UZS
The entrepreneur who survived. How not to ruin business and investments Book Description The success of any business depends not only on the number of customers. The book highlights many important issues that an entrepreneur, inspired by a brilliant idea, does not even think about. An absolute...
237 500 UZS
Greatness Catalyst. How to strengthen your brand Book Description We have already lived 15% of the entire 21st century, but this is the first book that reveals all the main aspects of the presence of a person on the Internet - from developing a unique personal positioning to blogging, being...
450 000 UZS
Industry X.0. Advantages of digital technologies for production Book Description Digital technologies are creating a new world in which all of us will be able to enjoy unexpected amazing things in the coming years. It is obvious that the main role on the way to universal digitalization will be...
325 000 UZS
In stock
Marketing Book Description The concept of Marketing does not have a single interpretation of the definition of its meaning. This is a comprehensive study of the market, demand, needs and the direction of production to these requirements, and a broad impact on the market in order to form...
112 500 UZS
Brand Perceptions and Consumer Behavior Strategies Book Description The monograph presents research conducted by the authors over several years in the field of psychology of consumer behavior. The research analyzes the factors of consumer loyalty and brand loyalty, as well as the perception...
125 000 UZS
Firms, contracts and financial structure Book Description O. Hart's book "Firms, Contracts and Financial Structure" presents the latest achievements of the theory of incomplete contracts, which are important and useful for analyzing many topics in the theory of organization and corporate...
800 000 UZS
In stock
Karmalogic Book Description With this book, the legendary consultant and psychotherapist Alexei Sitnikov launches a unique international crowdsourcing project to create a modern set of universal laws of life that can influence fate, warn against possible mistakes when interacting with the...
512 500 UZS
In a word. A book for those who want to come up with a good name. 33 lessons Book Description This book is about how titles are created. Completely different, for any brand. In business theory, this area is called naming, literally the naming process. Naming is the most important part of a...
387 500 UZS
Internet sales funnel. Tools for automating sales and increasing the average check in business Book Description Solodar Maria is a blogger, speaker at the largest marketing conferences, head of the Evo-publishing auto funnel agency, which introduced auto funnels into the work of top Runet...
1 837 500 UZS
Marketing management Book Description "Marketing Management" is the famous work of the marketing classic Philip Kotler, a reference book for most students and marketing practitioners. It contains the theoretical foundations of the marketing course, provided with practical examples....
161 500 UZS
The work on the basis of publications of the INION of the USSR Academy of Sciences reveals an array of philosophical and methodological literature published in the Soviet Union during the formation of the problems of the study of the concept of "information" as a general scientific, and...
914 250 UZS
The first volume of the book includes works devoted to three main areas of research in the field of synthesis of self-testable discrete systems: the study of the features of classical codes with summation (Berger codes), modular codes with summation, as well as their modifications proposed by...
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