Books

375 000 UZS

Poveliteli DOOM. Kak dva parnya sozdali kul'toviy shuter i raskachali industriyu videoigr

In stock

Lords of DOOM. How two Guys Created a Cult Shooter and Rocked the Video Game Industry Book Description DOOM is not just a game. This is a living legend. 25 years ago, it conquered tens of millions of gamers and changed the video game industry forever. As you know, legendary things always have...

250 000 UZS

Not a season. How to boost sales during a downturn

In stock

Not a season. How to boost sales during a downturn Book Description Regular fluctuations in demand, called seasonality, happen in any kind of business. This book is a source of ideas that will make money for your company during a traditional sales downturn. The publication is based on...

437 500 UZS

Vrednie privichki v biznese. Kak luchshie praktiki ubivayut vashu kompaniyu

In stock

Bad business habits. How Best Practices Are Killing Your Company Book Description Have you ever wondered why most famous newspapers are printed in large format? Or why do management consultants work long hours? Or why do hotels still insist on having a check-in desk? Ask one of the...

337 500 UZS

Аykibiznes. Kak zapustit' i soxranit' svoy biznes

In stock

Aikibusiness. How to launch and maintain your business Book Description "Imagine two businessmen in a kimono. Let it be a duel. One, a well-known player in the market, is coming. Another, an immature beginner, has worked in another field all his life, just came to this market and now has to...

1 087 500 UZS

Sales department management. Comprehensive guide

In stock

Sales department management. Comprehensive guide Book Description In this latest edition of the classic Sales Management textbook, Mark Johnston and Greg Marshall continue the tradition of excellence established by Churchill, Ford and Walker, cementing its position as the leading...

612 500 UZS

Superconsumers. Who are they and why are they so important to your business?

In stock

Superconsumers. Who are they and why are they so important to your business? Book Description Unlike ordinary shoppers, super consumers are very interested in your products, and perhaps even slightly obsessed with them. They know everything about sneakers and have dozens of pairs. They are...

225 000 UZS

Sistemniy biznes. Lider i komanda

In stock

System business. Leader and team Book Description Many entrepreneurs start their own business in order to gain freedom. But after a few years, they find themselves held hostage by their own business. Work for 80 or more hours a week, money "merges" it is unclear where, obligations are above...

200 000 UZS

Magnetic texts. How to convince, "seduce" with a word and make money from it

In stock

Magnetic texts. How to convince, "seduce" with a word and make money from it Book Description This book is a real guide to . Masters of selling texts Ivan Poloneichik and Vladimir Nikonov created a phenomenal training manual - you don’t even notice how you learn as you read. Here is...

325 000 UZS

Servis so smislom

In stock

Gett. A service with meaning Book Description Gett is an innovative company providing taxi and delivery services for private and corporate clients, with a global network in more than 120 cities around the world, including London, Tel Aviv, Moscow and New York. What is the secret of the success...

200 000 UZS

When marketing turns into a minefield. What to do?

In stock

When marketing turns into a minefield. What to do? Book Description If you understand everything about marketing management, this can only mean one thing - you are in danger. A marketer can easily wander into a minefield. This applies to the product itself (including service and packaging),...

562 500 UZS

Marketing Wars

In stock

Marketing Wars Book Description Business is a war, and the one who correctly determines the strategy and tactics of marketing will be able to defeat competitors. "Marketing Wars" is a classic work on marketing, a world bestseller that has gone through many reprints in many countries over...

300 000 UZS

Predprinimatel', kotoriy vijil. Kak ne pogubit' biznes i investitsii

In stock

The entrepreneur who survived. How not to ruin business and investments Book Description The success of any business depends not only on the number of customers. The book highlights many important issues that an entrepreneur, inspired by a brilliant idea, does not even think about. An absolute...

237 500 UZS

Greatness Catalyst. How to strengthen your brand

In stock

Greatness Catalyst. How to strengthen your brand Book Description We have already lived 15% of the entire 21st century, but this is the first book that reveals all the main aspects of the presence of a person on the Internet - from developing a unique personal positioning to blogging, being...

450 000 UZS

Industriya X.0. Preimushestva sifrovix texnologiy dlya proizvodstva

In stock

Industry X.0. Advantages of digital technologies for production Book Description Digital technologies are creating a new world in which all of us will be able to enjoy unexpected amazing things in the coming years. It is obvious that the main role on the way to universal digitalization will be...

325 000 UZS

Marketing

In stock

Marketing Book Description The concept of Marketing does not have a single interpretation of the definition of its meaning. This is a comprehensive study of the market, demand, needs and the direction of production to these requirements, and a broad impact on the market in order to form...

112 500 UZS

Brand Perceptions and Consumer Behavior Strategies

In stock

Brand Perceptions and Consumer Behavior Strategies Book Description The monograph presents research conducted by the authors over several years in the field of psychology of consumer behavior. The research analyzes the factors of consumer loyalty and brand loyalty, as well as the perception...

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