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110 500 UZS
Computer and brain
On backorder
One of the greatest scientists of the twentieth century and one of the "founding fathers" of modern information technologies, Hungarian-born American John von Neumann did not live long (1903 - 1957), but during this short period he managed to make significant achievements in the field of...
148 625 UZS
Artificial intelligence and law. From fundamental problems to applied problems. Monograph
On backorder
This monograph is an interdisciplinary study of fundamental problems and applied problems of legal regulation of the use of artificial intelligence (AI) systems. The paper examines the impact of technological revolutions on the development of social relations, as a result of which the...
87 500 UZS
​Startap po-russki
In stock
Startup in Russian Book Description The conversation in the book will be about the creation and development of business in Russia, about the pros and cons of entrepreneurship in today's reality. The book is a practical guide, the purpose of which is to show what and how to do to open your...
1 150 000 UZS
​Безгрешный маркетинг. Первая книга про inbound
In stock
Sinless marketing. The first book about inbound Book Description If your product is incomprehensible to the general public — it's not bread or toothpaste, but, for example, business services — it's not easy to sell it: over and over again you have to explain to customers why they should fork...
487 500 UZS
​Nokia. Ves' neveroyatniy opit kompanii v odnoy knige
In stock
Nokia. All the incredible experience of the company in one book Book Description The whole experience of Nokia, in one book. A journey from a tiny paper mill to a tech giant that revolutionized the mobile phone market. Learn how to stay on trend, develop the product at a pace with time and...
750 000 UZS
​Ot nosoroga k yedinorogu. Kak provesti kompaniyu cherez transformatsiyu v sifrovuyu epoxu
In stock
From rhinoceros to unicorn. How to lead a company through transformation in the digital age Book Description Viktor Orlovsky and Vladimir Korovkin are entrepreneurs who participated in revolutionary business transformations in the Russian market. Such a union gives a special method of solving...
87 500 UZS
​Pokupka gotovogo biznesa
In stock
Buying a ready-made business Book Description The book discusses the practical issues of acquiring small businesses operating in large cities of Russia. You will find basic recommendations: what should not be forgotten when "diagnosing" a business before a transaction, how the price is formed,...
275 000 UZS
A slogan in the marketing communications system. Dictionary, research, technology
In stock
A slogan in the marketing communications system. Dictionary, research, technology Book Description The dictionary of slogans is part of the project "Russian Sloganistics" of the Advertising Research Laboratory of the South Russian Humanitarian Institute. The implementation of this project...
275 000 UZS
Marketing detective or angels and demons of sales
In stock
Marketing detective or angels and demons of sales Book Description Novice marketer Konstantin Karpov receives a profitable order to develop a marketing strategy for development, but due to lack of knowledge, he cannot meet the deadline. A friend advises Konstantin to turn to the mysterious...
986 750 UZS
Machine Learning Engineering
On backorder
"If you are going to use machine learning to solve large-scale practical problems, I can only be glad that you stumbled upon this book. Read with pleasure!" Cassie Kozyrkov, Chief Specialist in Decision Theory at Google "Fundamental work on the practical construction of machine learning models...
187 500 UZS
​SuperSila Servisa
In stock
Superpower of the Service Book Description Attracting new customers is much more difficult than working with existing ones. Your base and profit depend not only on the quality of your product or service: the style of communication of employees, the impression of customers from interacting with...
362 500 UZS
Brilliant sales scripts. How to win customer loyalty. 10 steps to doubling sales
In stock
Brilliant sales scripts. How to win customer loyalty. 10 steps to doubling sales Book Description A guide for sales managers and their supervisors. It will help you write your own sales scripts and sell more, much more. Sales for the sake of sales have not been working for a long time. You...
765 750 UZS
AI-2041. Ten images of our future
On backorder
Artificial intelligence will be the defining event of the XXI century. Within two decades, all aspects of everyday life will become unrecognizable. AI will lead to unprecedented wealth, the symbiosis of man and machine will lead to a revolution in medicine and education and create completely new...
675 000 UZS
Key retail customers
In stock
Key retail customers Book Description This book is the first publication in Russia on attracting and developing sales to large retail customers. It is based on twenty years of sales experience of the largest international companies such as Coca Cola HBC Eurasia, Lamb Western and many others....
412 500 UZS
Agile marketing on the Internet
In stock
Agile marketing on the Internet Book Description The author of the book "Agile marketing on the Internet" Mikhail Bakunin is a professional marketer with many years of experience, founder of the marketing agency Cool Content and managing partner of the consulting company Bakunin & Partners....
372 250 UZS
The digital mind. How Science is Changing Humanity
On backorder
How can the achievements of science and technology contribute to the emergence of an exclusively digital mind — intelligent machines that are equal or even superior in power to the human brain? What do computers, cells and the brain have in common? Computers are electronic devices invented by...
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