Books

575 000 UZS
Client orientation. Research, strategies, technologies. Monograph Book Description Customer orientation is one of the most discussed marketing concepts at the moment. The monograph examines a wide range of issues: from trends in changing culture and consumer demands, the evolution of the...
750 000 UZS
Restomarketing: from Chaos to System Book Description New restaurants open every day. The level of competition is constantly growing, and the consumer is becoming more sophisticated. Marketing, along with the product and service, becomes the most important activity of the restaurant. The...
800 000 UZS
In stock
Sales channels Book Description For a business to flourish, it must sell - a lot, often and as expensive as possible. To sell a lot, you need to use all possible sales channels, and each one is 100%. Do you know how many sales channels there are? Are you confusing them with communication...
425 000 UZS
IKEA design. The Art of Creating Products that Sell Themselves Book Description IKEA is a giant company with a turnover of 40 billion. euro. Every year, it releases more than 2,500 new products, and every five seconds, somewhere in the world, the most popular of them is sold - the BILLY...
275 000 UZS
11 cognitive Secrets for your Texts and Business Book Description There is an overload of information, thousands of similar products and services, approaches and descriptions created as if under a carbon copy... This is the world we live and work in today. Is there a chance to attract and...
212 500 UZS
How does a marketer deceive you Book Description The book reveals the methods of deception used by unscrupulous marketers: manipulation of statistics, "slightly uninformative" reports that distort the situation and prevent them from controlling their work, outright lies about the results of...
425 000 UZS
Influence marketing. Как правильно работать с блоггерами Описание книги Люди все меньше доверяют рекламе, избегают ее и просто перестают замечать. В результате расходы на рекламные кампании стали несоизмеримы с их отдачей. Это плохая новость. А хорошая новость в том, что люди не перестали...
387 500 UZS
The GETBRAND method. How to sell more by creating your own brand Book Description The "Getbrand method" is a unique technique that allows you to digitize the effectiveness of the brand and design. Using the tools described in the book, you will be able to: evaluate the effectiveness of your...
912 500 UZS
Medical marketing. Entrepreneur's view Book Description Medicine is increasingly moving into commerce and is forced to work according to the rules of business. Marketing is one of the important points of the clinic's growth, and in order to be effective, the manager has to delve into its...
475 000 UZS
The Whole Telecom. Sales systems in B2C Book Description Sales in the understanding of many is something not prestigious and associated with deception. However, by and large, any communication between people is a sale. We always sell: ourselves (to a partner on a date, at a job interview),...
237 500 UZS
Cashback and other loyalty program tools Book Description Cashback is one of the most popular tools for increasing the activity of buyers who get the opportunity to return part of the purchase price paid for the purchase of goods and services, as well as to derive other benefits from...
500 000 UZS
A person buying and selling. How the laws of evolution affect consumer psychology Book Description The evolution of the human brain goes back millions of years, during which we had to run away from leopards more often than to follow the Dow Jones index. Modern companies compose advertising...
362 500 UZS
Icebreaker. How to sell in the field of online education Book Description Maxim Shargorodsky is an entrepreneur, an expert in creating modern sales departments in online schools. This book is a sales guide for all players in the online education market. Regardless of what you sell, the tools...
1 746 375 UZS
Here is one of the most popular bioinformatics manuals abroad. The book provides a unique balance between the practical tasks of modern biology and fundamental algorithmic ideas, thereby attracting the interest of students of both biology and computer science. - Each chapter begins with a...
225 000 UZS
Hidden Values of Network Marketing Book Description The book presents the results of a study of network marketing technology from the perspective of its impact on the modern world. The research, which began in 2006, is based on personal experience of building entrepreneurship in network...
1 063 125 UZS
On backorder
The second edition of the bestseller includes a detailed introduction to the most famous cryptocurrency - bitcoin, as well as the underlying blockchain technology. It describes the technical foundations of bitcoin and other currencies, the description of the decentralized bitcoin network,...
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