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281 375 UZS
Nauchno-obrazovatelnaya sessiya k 85-letiyu Universiteta im.Kutafina (MGYUA)
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On April 6-9, 2016, the III Moscow Legal Forum was held at the O.E. Kutafin Moscow State Law University (MSLA), within the framework of which a Scientific and educational session dedicated to the 85th anniversary of the University was held. The collection includes materials of reports and...
262 500 UZS
A business idea is out of competition. The book is a generator of unique products
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A business idea is out of competition. The book is a generator of unique products Book Description How does our product differ from competitive ones? In search of an answer to this question, we come to the idea of creating a unique business idea. But the consumer always has an imaginary...
244 500 UZS
Izbrannie trudi.Sbornik statey, avtoreferatov, lekciy ,tezisov
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In this section, readers are presented with articles by Boris Sergeyevich Krylov, written by him during the Soviet period of development of our country. The section is preceded by the abstract of his dissertation for the degree of Candidate of Legal Sciences "Fascization and militarization of...
250 000 UZS
A successful path to the retail network in questions and answers or 15 tips to the supplier
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A successful path to the retail network in questions and answers or 15 tips to the supplier Book Description This is the first book by Sergey Ilyukha, which continues the unique series "Supplier School". Based on his own experience of conducting tens of thousands of negotiations and signing...
374 625 UZS
Rossiyskiy yuridicheskiy rinok. Realii i perspektivi
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The book is devoted to the study of individual segments of the Russian legal market and the legal status of the players involved in it (lawyers, notaries, arbitration courts, arbitration managers, patent attorneys, mediators and free lawyers who do not belong to any of the professional...
189 250 UZS
Rubeji teorii prava
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The most notable event in legal thought after the Second World War was the emergence and development of interdisciplinary legal research — the application of social sciences and humanities to law in the hope of making law less formalistic, more practical and more empirically grounded. The book...
62 500 UZS
"Plus/Minus" Reputation
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"Plus/Minus" Reputation Book Description The book popularly outlines the basic principles of the art of reputation management. For management practitioners interested in the effectiveness of public relations, as well as for teachers and students seeking to bring the academic theory of PR in...
537 500 UZS
Building a personal brand. The system of disclosure of individuality and creative potential
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Building a personal brand. The system of disclosure of individuality and creative potential Book Description The scale of the brand personality can be international, universal or within the framework of your company, district, city, country village or circle of friends on Facebook. I am not...
200 000 UZS
The buyer's instinct. From a simple model of consumer behavior to reliable marketing strategies
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The buyer's instinct. From a simple model of consumer behavior to reliable marketing strategies Book Description Why do we make purchases? What motivates us? People rarely realize why they buy certain things, and often behave irrationally. But a person's purchasing behavior is formed not...
225 000 UZS
Integrated marketing communications
In stock
Integrated marketing communications Book Description Marketing communications can generate billions of profits - but only if they are integrated qualitatively. Without going into unnecessary theories, the author fascinatingly, in an easy and accessible form, using the example of companies...
162 500 UZS
Sensorics. How people perceive food
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Sensorics. How people perceive food Book Description Sensorics is a new field of science aimed at studying the perception of food (and not only) by human sensory organs. Eva Derndorfer describes its application during product development, in quality control and improvement, to reduce...
75 000 UZS
Promotion. Communication system between entrepreneurs and the market
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Promotion. Communication system between entrepreneurs and the market Book Description Here is a book by a professor of the Marketing Department of the Krakow Academy of Economics. The topic of the book is the organization of marketing communication using a systematic and integrative approach...
112 500 UZS
Active promotion. Training. Games and exercises
In stock
Active promotion. Training. Games and exercises Book Description What could be more important for a company than its ability to systematically produce customers, be relevant in the market, act taking into account (and ahead of) various changes and customer expectations. This is exactly what...
275 000 UZS
Myths about marketing and consumer loyalty. Vaunted Strategies that will Ruin You
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Myths about marketing and consumer loyalty. Vaunted Strategies that will Ruin You Book Description Myths about marketing and consumer loyalty. Vaunted strategies that will ruin you, and proven techniques that work and give results. It's time to destroy the false dogmas of classical marketing...
237 500 UZS
Non-verbal communication in sales: Technologies of hidden influence on customers (+DVD) (+ DVD)
In stock
Non-verbal communication in sales: Technologies of hidden influence on customers (+DVD) (+ DVD) Book Description According to scientists, nonverbal communication channels account for more than 60% of the information received by the buyer and seller during a business meeting, and during...
112 500 UZS
Modeling of the marketing management system of an innovative organization. Monograph
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Modeling of the marketing management system of an innovative organization. Monograph Book Description The monograph examines the evolution and dynamics of models of the innovation process for value creation by organizations and determines the vector of marketing development in it, builds a...
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