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125 000 UZS
Psychology and psychoanalysis of advertising. Textbook for the faculties of Psychology, Sociology, Economics
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Psychology and psychoanalysis of advertising. Textbook for the faculties of Psychology, Sociology, Economics Book Description "We choose, we are chosen. . . ". How does this happen? Why do we choose a brand of pasta, oil… Why do we prefer a certain policy? What psychological criteria we are...
162 500 UZS
Aerobatics in direct sales. Increasing the speed
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Aerobatics in direct sales. Increasing the speed Book Description Do you sell products and services that require clarification or consultation? This means that you have expert knowledge that exceeds the knowledge of any client. Just as a passenger on an airplane cannot do without a pilot, so...
100 000 UZS
Marketing communications
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Marketing communications Book Description The textbook deals with the most important theoretical and practical issues of marketing communications, reveals the content of their main elements: advertising, sales promotion, personal sales and public relations. For the first time in the Russian...
100 000 UZS
Marketing
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Marketing Book Description The book is dedicated to the "secret" weapon of each company, which is the Marketing strategy. Moreover, in this way, the tasks of successful marketing are considered both from the inside and from the outside. Marketing is the key to success in the endless sea of...
100 000 UZS
Fundamentals of modern international Marketing
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Fundamentals of modern international Marketing Book Description The book deals in detail with issues related to international marketing, preparation and conduct of foreign trade transactions, the competitiveness of goods on international markets, pricing, and the evolution of large...
262 500 UZS
Conquer and hold. Qualitative growth of the company in a highly competitive market
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Conquer and hold. Qualitative growth of the company in a highly competitive market Book Description This book highlights the current trend in the development of the Russian and Ukrainian markets of fast-turnable goods (FMCG). It describes the mechanisms of interaction between production,...
46 000 UZS
Проектное мышление сталинской эпохи
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The book was published in March "I.V.Stalin: Myth". Understanding. It was created on the basis of the materials of the roundtable discussion "Design thinking of the Stalin era" organized by the Media Institute as part of the "Engish" scientific and educational forum. 5-6, 2003. Sciences (both...
212 500 UZS
Naming. How the Word Game Becomes a Business
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Naming. How the Word Game Becomes a Business Book Description The words that currently have the greatest, truly limitless power are brand names created by a small and closed community of marketers and linguists, known as neymers (from English pathe - "name"). These professional "word...
137 500 UZS
Retailing. How to survive in the era of the dictate of retail chains, using the power and authority of retailers
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Retailing. How to survive in the era of the dictate of retail chains, using the power and authority of retailers Book Description Today, the power and the era of brands are slowly but surely being replaced by the power of retailers who control sales markets and dictate their terms even to...
262 500 UZS
Personality in the marketing communications system
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Personality in the marketing communications system Book Description The monograph by A. N. Lebedev and O. V. Gordyakova introduces readers to a new direction of scientific research - the psychology of marketing communications. The authors present the results of the work carried out over the...
237 500 UZS
Mobile Application Market in Russia
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Mobile Application Market in Russia Book Description It is difficult to imagine the modern world without mobile devices, which have firmly entered our life, making it more convenient, bright and interesting. In addition to their main communicative role, they also perform many other important...
87 500 UZS
Predstavte, chto kopirayta net. A takzhe razmyshleniya o transnacionalnyh korporaciyah, kontroliruyuschih
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Imagine that there is no copyright. And also reflections on multinational corporations controlling Book Description Dutch researchers Joost Smirs and Mareike van Schendel believe that the current conditions of copyright protection are incompatible with the principles of a democratic society....
200 000 UZS
When marketing turns into a minefield: What to do?
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When marketing turns into a minefield: What to do? Book Description If everything is clear to you in marketing management, it can only mean one thing - you are in danger. A marketer can easily wander into a minefield. This applies to the product itself (including service and packaging), and...
150 000 UZS
Innovative marketing technologies for students studying in the field of training 38.04.02
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Innovative marketing technologies for students studying in the field of training 38.04.02 Book Description The work program of the discipline defines its goals, its place in the structure of the educational program, requirements for the results of mastering the discipline, the content of the...
212 500 UZS
Funds of evaluation funds in the discipline "Marketing". Study guide
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Funds of evaluation funds in the discipline "Marketing". Study guide Book Description Funds of evaluation funds in the discipline "Marketing" for students studying in the direction of "Management", profile "Marketing" (bachelor's degree program) meets the requirements of the Federal state...
412 500 UZS
Exhibition marketing. Study guide
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Exhibition marketing. Study guide Book Description The book is devoted to the presentation of the basics of the effective use of trade exhibitions as a tool for positioning, promotion and business development. A holistic consideration of the functions and tasks of exhibition marketing is...
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