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175 000 UZS
Marketing. Study guide
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Marketing. Study guide Book Description Materials for practical classes of various types are given: laboratory work, analysis of real marketing situations, course design. The texts contain both classic situations and topical newspaper materials. All this should contribute to the...
500 000 UZS
The effect of the Olympic Games. How Sports Marketing Creates Strong Brands
In stock
The effect of the Olympic Games. How Sports Marketing Creates Strong Brands Book Description The book you are holding in your hands will help you understand how to properly use the unique opportunity of the Olympic Games in creating a positive image of your brand. The new edition, revised...
162 500 UZS
PR in b2b
In stock
PR in b2b Book Description How to promote a business? Working tools and chips. The book is the most applied manual, where I tried to outline the results of my experience and my experiments in PR in the "take and do" format
125 000 UZS
System analysis. Goals-Means
In stock
System analysis. Goals-Means Book Description The book can be useful for business people, managers of different levels, entrepreneurs, businesses (large, medium, small), university teachers and students, professional development structures. System analysis: methods of system analysis;...
125 000 UZS
Espionage in the restaurant business
In stock
Espionage in the restaurant business Book Description I have been working in the restaurant business for a long time. And I realized that the success or failure of a restaurant depends on a lot of factors. To properly build a restaurant and manage it, you need to understand. In order to help...
145 875 UZS
Obschestvennoe dostoyanie. Kak otkryt dostup k kulture i znaniyam
In stock
The collection of scientific papers is devoted to the legal, cultural and economic problems of the public domain.
125 000 UZS
Servicology (a person and his needs)
In stock
Servicology (a person and his needs) Book Description The purpose of the manual is to teach interaction with the consumer and become a successful specialist in the field of service. The manual reveals the main approaches to a person, taking into account his needs. The external and internal...
360 000 UZS
Nauchnye teorii za 60 sekund
In stock
Abramova O.V. Graduated from Moscow State University with a degree in astronomy, Ph.D., P.K. worked at the State Institute of Astronomy named after him for more than 20 years. Sternberg has collaborated with Moscow State University, various print and online publications, and is the author of...
87 500 UZS
Structure and language of advertising texts. Study guide
In stock
Structure and language of advertising texts. Study guide Book Description The textbook defines advertising, discusses its purpose and types. Based on the analysis of a large factual material (more than 500 texts), which is based on scientific data of psychophysiological perception of a text...
62 500 UZS
Consumer behavior in the financial markets of Russia
In stock
Consumer behavior in the financial markets of Russia Book Description The most important component of modern marketing - consumer behavior in the Russian financial market is considered. Particular attention is paid to: risks and their impact on the need for insurance; assessment of the...
162 500 UZS
Arms trade. Customs clearance, marketing, leasing operations, offset transactions
In stock
Arms trade. Customs clearance, marketing, leasing operations, offset transactions Book Description The book is devoted to topical issues of the arms trade. Some of them are considered in the open press for the first time. It consists of five sections in seventeen chapters and four...
300 000 UZS
Internet marketing through the eyes of the client
In stock
Internet marketing through the eyes of the client Book Description "If you want to live, know how to market," any entrepreneur will tell you. There is no choice between "hire" and "figure it out yourself." We'll have to figure it out anyway. And you'll have to hire later, too. Marketing is...
300 000 UZS
Creative industries. Theories and practices
In stock
Creative industries. Theories and practices Book Description Creative industries, creative class, creative cluster, creative economy are concepts that have already become widely used both in the world and in Russia in the second decade of the XXI century. The first edition of this book...
600 000 UZS
​Sifrovoe pravo v bankovskoy deyatel'nosti. Sravnitel'no-pravovoy aspekt. Monografiya
In stock
Digital law in banking. Comparative legal aspect. Monograph Book Description The monograph analyzes the main theoretical and practical problems posed to the legal community by the new technical revolution, which led to the digitalization of the economies of most countries of the world. In...
500 000 UZS
Marketing 5.0. Next-generation technologies
In stock
Marketing 5.0. Next-generation technologies Book Description For the first time in history, five generations with differing views, preferences and behavior live together on Earth. With the increasing role of Generations Z and Alpha, it's time for the next evolutionary leap in marketing....
143 750 UZS
​Kak ne platit' krediti. Instruktsiya
In stock
How not to pay loans. Instruction manual Book Description You are holding in your hands a powerful tool that will make the law work for you! Don't let the bank employees humiliate you and demand new interest and penalties! Manipulations with loans are designed for those who do not have...
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