Books

100 000 UZS
Love is the best bait Book Description The author, not without humor, shows a wide range of readers who want to succeed that sometimes the best strategy in business is to look kind, affectionate, gentle, friendly, safe ... Modern technologies have radically changed the picture of the world....
262 500 UZS
Marketing research. Theoretical and practical aspects. Study guide Book Description The textbook summarizes the main trends in the theory and practice of marketing research, special attention is paid to the study of consumer behavior. Modern methods of data collection and analysis are...
187 500 UZS
How to become a good seller, agent, representative Book Description Reprint from the edition. St. Petersburg. 1912. From the publication, everyone will be able to learn how to make customer lists, work in an unfamiliar area, how to stock up on recommendations, find out how to make inquiries...
437 500 UZS
Holy Trinity of traffic. The Battle for Conversion Book Description If you are not using Internet marketing yet (which is quite strange), it's time to start. Tools for online promotion of goods or services can increase the profitability of your business by 2, 5, 10 times. The 31 rules shared...
200 000 UZS
Imaginary territory: from local identity to brand. Collection of articles Book Description In the late 1990s and early 2000s, the reproduction of new meanings, texts and practices began in Russia, linking the area with certain symbols, goods and services and placing the city, village,...
337 500 UZS
Between enema and charisma Book Description Samvel Avetisyan was born in the USSR, graduated from the History Department of Leningrad State University, worked as a junior researcher at the public library. With the appearance of the first ulcers of the market economy, he was forced to leave...
600 000 UZS
Aesthetic intelligence. How to develop and use it in business and life Book Description Nowadays, most consumers do not need many things at all - the feelings that a certain thing causes us are important to us. We want to get additional value from contact with the product. That is why...
562 500 UZS
Marketing. Study guide Book Description The textbook reveals the key aspects of marketing activities. Much attention is paid to the assessment of the marketing environment, market research and segmentation, consumer behavior, operational marketing. In addition to control questions and tests,...
212 500 UZS
Wild marketing? Manual marketing! How to make the promotion tools obey. Monograph Book Description The author of the book, a marketing practitioner, thoroughly, clearly and fascinatingly tells how to cope with market communications in various market situations, how to summarize marketing...
125 000 UZS
Psychology and psychoanalysis of advertising. Textbook for the faculties of Psychology, Sociology, Economics Book Description "We choose, we are chosen. . . ". How does this happen? Why do we choose a brand of pasta, oil… Why do we prefer a certain policy? What psychological criteria we are...
162 500 UZS
Aerobatics in direct sales. Increasing the speed Book Description Do you sell products and services that require clarification or consultation? This means that you have expert knowledge that exceeds the knowledge of any client. Just as a passenger on an airplane cannot do without a pilot, so...
100 000 UZS
Marketing communications Book Description The textbook deals with the most important theoretical and practical issues of marketing communications, reveals the content of their main elements: advertising, sales promotion, personal sales and public relations. For the first time in the Russian...
100 000 UZS
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Marketing Book Description The book is dedicated to the "secret" weapon of each company, which is the Marketing strategy. Moreover, in this way, the tasks of successful marketing are considered both from the inside and from the outside. Marketing is the key to success in the endless sea of...
100 000 UZS
Fundamentals of modern international Marketing Book Description The book deals in detail with issues related to international marketing, preparation and conduct of foreign trade transactions, the competitiveness of goods on international markets, pricing, and the evolution of large...
262 500 UZS
Conquer and hold. Qualitative growth of the company in a highly competitive market Book Description This book highlights the current trend in the development of the Russian and Ukrainian markets of fast-turnable goods (FMCG). It describes the mechanisms of interaction between production,...
100 000 UZS
Corporate identity. Creating a successful corporate identity and visual communications in business Book Description This book is one of the most popular and authoritative publications in the world on corporate identity management and visual communications in business. The book will help to...
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