Books

440 625 UZS
The issues of the history of the formation and the current state of insurance law in Russia are systematically presented. Excerpts from regulatory legal documents on insurance business in Russia, necessary for understanding the educational material, are given, an overview of the most important...
700 000 UZS
The power of communities. How to create live communities for business and not only Book Description Community management is one of the most powerful and at the same time underestimated tools for the development of modern business. Its key tasks include not only creating a strong community...
425 000 UZS
Strap In Your Pocket. How to make money on a VKontakte blog in 60 minutes a day Book Description Ruslan Farshatov is an entrepreneur, media trainer, host of the show "Sounds Everywhere" on the TV channel "Let's Go!", winner of four TEFI awards. Ilya Popov is a producer of online schools, an...
836 750 UZS
The textbook reveals the content of insurance and the basic principles of insurance operations. Theoretical issues of insurance, peculiarities of the organization of insurance business in the Russian Federation are considered, financial, economic and legal aspects of insurance are reflected....
650 000 UZS
Get That Job. CVs and Resumes. How to make sure you stand out from the crowd Описание книги The ultimate guide to marketing yourself in a CV or resume, and ensuring you make a professional impression in any job search. The job market has never been more competitive, and marketing yourself can...
300 000 UZS
A text that sells posts for social networks, articles for blogs, texts for marketplaces Book Description Anna Shust is an entrepreneur, marketer and journalist, an expert on commercial texts and the author of the blog sila.slova. This book is your best assistant. If you want to: - learn how...
550 000 UZS
Hacking strategy. Start with the main thing and get the result Book Description Richard Rumelt, one of the world's most influential thinkers in the field of strategy and management, author of the bestseller "Good Strategy, Bad Strategy", tells how a manager can develop strategist skills and...
337 500 UZS
Aesthetics as a brand code. Attract customers with a perfect business product Book Description It is known that Italian brands create the most popular premium products in the world. Riccardo Illy, a former top manager at Illy, explains how to compete in today's market using proven business...
300 000 UZS
Cash flow from social networks  Book Description "Cash flow from social networks" is a new book by Margarita Bylinkina for entrepreneurs who have decided to develop their business in social networks, but do not know where to start. This is a strong motivation for action and specific tips,...
487 500 UZS
Psychology of word of mouth. How to make products and ideas popular Book Description What makes things popular? If you said advertising, think again. People don't listen to advertising, they listen to other people's opinions. But why do we talk about some products and ideas more than others?...
87 500 UZS
Performance monitoring in the public sector Book Description The true indicator of the usefulness of the efforts expended in the provision of public services is not the product produced, but the result (effect) obtained. For example, the number of patients treated in a public hospital is the...
312 500 UZS
Marketing management. Textbook Book Description The textbook outlines the main provisions of the theory of marketing management. The description of the marketing management process of business organizations is given. The presented material allows you to provide the necessary level of...
225 000 UZS
Development of e-commerce in Russia. The impact of the COVID-19 pandemic Book Description In recent years, the e-commerce market in Russia has been showing a high growth rate, while 2020 was a turning point: the COVID-19 pandemic affected all spheres of society, not only in Russia, but also...
275 000 UZS
CRM system. The order of sales in 6 weeks Book Description Most managers have no idea about business tools and systems, due to which additional value is created for customers, the quality of service increases, sales grow, and performance discipline increases. The main task of this book is to...
425 000 UZS
Internet marketing. Textbook Book Description It is aimed at forming students' understanding of the place of marketing in the Internet environment in the overall marketing system of the company. The emphasis is on their continuity and integrated interaction. The possibilities of using the...
487 500 UZS
Mutual loyalty. The legendary strategy of sincere customer engagement Book Description Almost 20 years ago, consultant and sales expert Fred Reicheld made the whole world pay attention to the loyalty economy. He developed a method for evaluating the Net Promoter System (NPS) customer...
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