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300 000 UZS
A text that sells posts for social networks, articles for blogs, texts for marketplaces
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A text that sells posts for social networks, articles for blogs, texts for marketplaces Book Description Anna Shust is an entrepreneur, marketer and journalist, an expert on commercial texts and the author of the blog sila.slova. This book is your best assistant. If you want to: - learn how...
550 000 UZS
Hacking strategy. Start with the main thing and get the result
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Hacking strategy. Start with the main thing and get the result Book Description Richard Rumelt, one of the world's most influential thinkers in the field of strategy and management, author of the bestseller "Good Strategy, Bad Strategy", tells how a manager can develop strategist skills and...
337 500 UZS
Aesthetics as a brand code. Attract customers with a perfect business product
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Aesthetics as a brand code. Attract customers with a perfect business product Book Description It is known that Italian brands create the most popular premium products in the world. Riccardo Illy, a former top manager at Illy, explains how to compete in today's market using proven business...
300 000 UZS
Cash flow from social networks
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Cash flow from social networks  Book Description "Cash flow from social networks" is a new book by Margarita Bylinkina for entrepreneurs who have decided to develop their business in social networks, but do not know where to start. This is a strong motivation for action and specific tips,...
487 500 UZS
Psychology of word of mouth. How to make products and ideas popular
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Psychology of word of mouth. How to make products and ideas popular Book Description What makes things popular? If you said advertising, think again. People don't listen to advertising, they listen to other people's opinions. But why do we talk about some products and ideas more than others?...
87 500 UZS
Performance monitoring in the public sector
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Performance monitoring in the public sector Book Description The true indicator of the usefulness of the efforts expended in the provision of public services is not the product produced, but the result (effect) obtained. For example, the number of patients treated in a public hospital is the...
312 500 UZS
Marketing management. Textbook
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Marketing management. Textbook Book Description The textbook outlines the main provisions of the theory of marketing management. The description of the marketing management process of business organizations is given. The presented material allows you to provide the necessary level of...
225 000 UZS
Development of e-commerce in Russia. The impact of the COVID-19 pandemic
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Development of e-commerce in Russia. The impact of the COVID-19 pandemic Book Description In recent years, the e-commerce market in Russia has been showing a high growth rate, while 2020 was a turning point: the COVID-19 pandemic affected all spheres of society, not only in Russia, but also...
275 000 UZS
CRM system. The order of sales in 6 weeks
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CRM system. The order of sales in 6 weeks Book Description Most managers have no idea about business tools and systems, due to which additional value is created for customers, the quality of service increases, sales grow, and performance discipline increases. The main task of this book is to...
425 000 UZS
Internet marketing. Textbook
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Internet marketing. Textbook Book Description It is aimed at forming students' understanding of the place of marketing in the Internet environment in the overall marketing system of the company. The emphasis is on their continuity and integrated interaction. The possibilities of using the...
487 500 UZS
Mutual loyalty. The legendary strategy of sincere customer engagement
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Mutual loyalty. The legendary strategy of sincere customer engagement Book Description Almost 20 years ago, consultant and sales expert Fred Reicheld made the whole world pay attention to the loyalty economy. He developed a method for evaluating the Net Promoter System (NPS) customer...
387 500 UZS
The Internet Marketer's Bible
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The Internet Marketer's Bible Book Description Setting up end-to-end analytics or remarketing? Search engine promotion or website modernization? Or maybe all at once? Ivan Barchenkov, a certified expert in training Yandex advertising products, structures all available digital promotion...
387 500 UZS
Purchases. From the terms of reference to the execution of the contract
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Purchases. From the terms of reference to the execution of the contract Book Description The book examines the most relevant practical problems that customers and suppliers face when conducting purchases based on current antimonopoly and judicial practice. State and municipal customers will...
412 500 UZS
Name it and sell it. Conquer the market and customers with the help of perfect naming
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Name it and sell it. Conquer the market and customers with the help of perfect naming Book Description This book is about how names are created. Completely different, for any brand. In business theory, this area is called naming and is the most important part of a marketing strategy, without...
200 000 UZS
Business School
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Business School Book Description Network marketing is a real business school for people who want to master the skills of entrepreneurship and create their own business. "But what made Robert Kiyosaki, who has never been involved in this type of business, dedicate an entire book to him?" -...
637 500 UZS
Sales, negotiations. Practice, examples
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Sales, negotiations. Practice, examples Book Description An updated edition of one of the most successful sales coaches Sergey Asimov. The author supplemented the book with specific speech techniques and blanks that were previously available only to a select audience. The proposed techniques...
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