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675 000 UZS
200 points of sales growth
In stock
200 points of sales growth Book Description Growth points are techniques and tools for working with clients that help increase sales. Sometimes these points are located in the most unexpected and unobvious places. So if you think you've tried everything, this book is for you. The author of...
423 750 UZS
Reliable and plausible inference in intelligent systems
On backorder
The methods of reliable (deductive) and plausible (abductive, inductive) conclusions in intelligent systems for various purposes are considered. Methods of deductive inference on graph structures are given. Both classical and nonmonotonic modal logics are described: the logic of persuasion and...
402 250 UZS
Avtonomiya voli i ee ogranichenie v servitutnom prave
In stock
In the monograph presented to the readers, the problems of the autonomy of the will and its limitations in servitude law are considered by progressive movement from general issues of limitation of ownership of real estate to private issues of encumbrance of ownership of real estate by easements....
800 000 UZS
​How to create a product that will be loved. Experience of successful managers and designers
In stock
How to create a product that will be loved. Experience of successful managers and designers Book Description A detailed guide to creating products that consumers will like. The author studied the history of the creation of successful services and products, identified similar processes and...
775 000 UZS
Digital Marketing for Dummies
In stock
Digital Marketing for Dummies Book Description This book contains all the information necessary for marketing on the Internet. A novice marketer will be able to use this book to prepare, conduct and improve a marketing campaign, and his more experienced colleague will replenish his...
274 875 UZS
Information sensitivity of computer algorithms
On backorder
The manual discusses the main issues related to the application of the apparatus of probability theory and mathematical statistics to the study and analysis of computer algorithms. New assessments of the quality of computer algorithms are introduced - information sensitivity and trust labor...
412 500 UZS
Sales B2B. 101+ case
In stock
Sales B2B. 101+ case Book Description The book you are holding in your hands is the quintessence of my experience as a salesman, negotiator and coach for large and expert sales in the B2B sector. For ease of perception and ease of navigation for readers, the materials are collected in the...
306 500 UZS
Artificial immune systems and their application
On backorder
The book is devoted to a new field of computer science and mathematical modeling - artificial immune systems. The principles of operation and mechanisms of the immune system are used to build algorithms for data analysis, optimization and recognition, computer and Internet security systems,...
262 500 UZS
Get caught, client, big and small. Handbook for Internet marketers
In stock
Get caught, client, big and small. Handbook for Internet marketers Book Description This book is a real manual for future and practicing Internet marketers. It contains more than 75 techniques, insights and techniques that will help: • form a loyal, trusting attitude of the audience to...
58 000 UZS
Kommentariy k Postanovleniyu Plenuma Verhovnogo Suda RF "O praktike primeneniya sudami Zakona RF
In stock
This publication analyzes the Resolution of the Plenum of the Supreme Court of the Russian Federation adopted on June 15, 2010, which is the most important from the point of view of judicial practice in cases involving editorial offices of mass media and journalists. The proposed scientific and...
329 625 UZS
Defekti, oshibki i neuryadici.Pravovoe regulirovanie
In stock
Defects, mistakes and troubles are an integral part of our life, so they fully deserve to be dedicated to an entire book. At the same time, we immediately warn our dear readers that there is a high probability of finding typos, typos and even inaccuracies in this study, so we apologize in...
312 500 UZS
Launch. Explosion of sales
In stock
Launch. Explosion of sales Book Description Follow the technology of gradual launch of sales, in which each stage is a step to the next level. The secret of this technology is simple. You don't sell right away, on the move, in the first letter or post. You use special tools to create the...
481 625 UZS
Theoretical computer science and its foundations. In 2 volumes. Volume 1
On backorder
The fundamental laws of computer science are formulated. For students, postgraduates, cognitive engineers, system analysts, mathematicians, logicians, physicists interested in the problems of computer science and the theory of intelligence.
282 250 UZS
Sportivnie spori i ih razreshenie.Teoriya i praktika (na primere individualnih vidov sporta)
In stock
The book is devoted to the consideration of issues related to the resolution of sports disputes: the concept and classification of sports disputes, types of bodies capable of resolving sports disputes, advantages and disadvantages of a particular body. The foreign experience of organizing the...
322 250 UZS
Coding theory
On backorder
The book discusses methods of constructing and properties of error correcting codes. The initial chapters contain a detailed exposition of several traditional areas of classical coding theory and can be used as the basis for a university course of lectures. The second part of the book presents...
464 125 UZS
Akkreditivnoe pravootnoshenie.Ponyatie, sushnost, sravnitelno-pravovoy analiz
In stock
The monograph examines the legal nature of the legal relations existing between the participants of non-cash settlements through a letter of credit. Based on the study of the history of the development of the letter of credit, the analysis of the legal norms governing the relations that have...
1 233 125 UZS
Algorithms. Reference guide with examples in C, C++, Java and Python
On backorder
If you think that the speed of solving a problem depends, first of all, on the power of the computer on which it is solved, then this book will be a revelation for you from the very first page. You will learn that the greatest contribution to the performance of the program is made by the...
412 750 UZS
Zashita isklyuchitelnih prav na patentoohranyaemie obekti
In stock
The monograph presents the theoretical design of the mechanism of protection of infringed exclusive rights to patent-protected objects developed by the author. The author reveals the composition of patent violations, paying special attention to the essence and limits of application of the...
1 139 375 UZS
Biological and computer vision
On backorder
The book is devoted to the development of artificial intelligence in computer vision and combines approaches that allow us to consider this topic at the intersection of biology and mathematical modeling. In the first part of the book, the biological foundations of vision are considered: the...
271 625 UZS
Pravo i bioetika innovacionnih medicinskih tehnologiy.Monografiya
In stock
The scientific monograph aims to identify the main legal problems arising in the modern model of healthcare organization in connection with the development of innovative technologies, to identify prospects for improving Russian legislation. The independent objects of research are: the concept of...
737 500 UZS
​Machine Learning for Business and Marketing
In stock
Machine Learning for Business and Marketing Book Description Data science is becoming an integral part of any marketing activity, and this book is a living portrait of digital transformations in marketing. Data analysis and intelligent algorithms allow you to automate time-consuming...
157 625 UZS
Innovacionnyy potencial nauki. Epistemologicheskiy analiz
In stock
From an epistemological point of view, the book analyzes the nature, sources and features of the functioning of the innovative potential of modern science, the mechanisms for overcoming established traditions, the paradoxes of communicative exchange, the role of metaphor in the perception and...
275 625 UZS
Aktualnaya istoriya.Tom 3.Vrachebnoe pravo.Monografiya
In stock
It so happened that the banal truth about the incompleteness of the war before the funeral with the honors of its last warrior bitterly reproaches passes through the whole of Russia of the twentieth century. And the arguments about the ruthlessness to human destinies of the blindly turning wheel...
312 500 UZS
Big sales at webinars and speeches. Success algorithm for bloggers, entrepreneurs
In stock
Big sales at webinars and speeches. Success algorithm for bloggers, entrepreneurs Book Description This book is the most understandable tutorial on modern sales techniques. The author, Alexey Milovanov, is a popular business coach who will teach you how to increase income and attract new...
1 250 000 UZS
Dance with cubes. How Quantum Computing Actually Works
On backorder
From the creator of IBM Q. Quantum computing forces us to change our attitude towards computers. Qubits are capable of solving problems that until recently seemed unsolvable. You will learn about the fundamental differences between quantum and classical computing, recall matanalysis to...
621 125 UZS
Voenno-administrativnoe pravo.Uchebnik
In stock
The article reveals the legal aspects of the state's military construction and legal regulation of relations related to the organization and organization of the Armed Forces of the Russian Federation, other troops, military formations and bodies, their state administration, recruitment of...
200 000 UZS
How to sell a lobster and make a customer buy expensive
In stock
How to sell a lobster and make a customer buy expensive Book Description A wide range of readers are invited to master and experience new marketing moves and tricks that will help to realize the most ambitious ideas, attract crowds of new customers, successfully sell them goods and receive...
285 500 UZS
Soft calculations and measurements. Volume 1
On backorder
Soft approaches to measurements and management of complex systems, a regularizing Bayesian approach, a theoretical path from fuzzy sets to soft estimates and synergetic artificial intelligence are considered, methods for constructing granular logical values and structures, modeling opinions and...
312 750 UZS
Mechty o Zemle i o nebe
In stock
javascript:void(null);Ison talks about the greatest physicists of the 20th century - Richard Feynman, Robert Oppenheimer, Paul Dirac and Steven Weinberg, many of whom he knew personally. In addition, he writes about the British atomic program under the auspices of Winston Churchill and about the...
118 625 UZS
Sportivnoe pravo Rossii.Sbornik zadach
In stock
The collection of tasks on sports law is the first publication of its kind in the country. By itself, sports law is a fairly young industry in Russia, but it has already proved its right to exist. The sphere of physical culture and sports has undergone enough changes in matters of legal...
125 000 UZS
Marketing linguistics. Patterns of the promoting text
In stock
Marketing linguistics. Patterns of the promoting text Book Description The publication is the first consistent presentation of the main ideas and methods of applied linguistics, dedicated to the study of advertising and other promotional texts, as well as other verbal components of marketing...
275 000 UZS
Turbo Engine Sales
In stock
Turbo Engine Sales Book Description Peter Pavel Surkov is a business coach, consultant on innovative development and personal growth. Holder of the title "Leader of the innovative economy of Russia". Honorary Economist of Russia. TRIZ specialist – holder of a professionally international...
92 500 UZS
Mobilizaciya i priziv.Yudicheskaya samozashita
In stock
The book to help conscripts and those being mobilized contains practical recommendations from a lawyer with more than twenty years of experience. You will get answers to the most pressing questions: * conscription and conscription for mobilization: what is the difference * the rights of the...
1 848 750 UZS
Artificial intelligence. A modern approach. Volume 3. Learning, Perception and Action
On backorder
The most complete and up-to-date introduction to the theory and practice of artificial intelligence! In the fourth, updated, revised and expanded edition of this book, the field of artificial intelligence (AI) is explored and analyzed in all its vastness and depth. All modern achievements are...
450 000 UZS
Marketing 4.0. Turning from traditional to digital. Technologies of promotion on the Internet
In stock
Marketing 4.0. Turning from traditional to digital. Technologies of promotion on the Internet Book Description The digital world is changing everything: from communication channels to mechanics and principles of interaction with the client. Business becomes more transparent, and customers...
193 125 UZS
Kratkaya istoriya pochti vsego na svete
In stock
This book is one of the main popular science bestsellers of recent years. It contains the Big Bang and subatomic particles, primordial oceans and ancient continents, giant lizards roam under its cover and primitive hunters track down their prey ... But this book is not only about the distant...
237 500 UZS
Magic buttons. Where to press to sell
In stock
Magic buttons. Where to press to sell Book Description This book is a good helper for practicing Internet marketers and business owners. It contains techniques and mechanics that will help to seduce a spoiled consumer, even in the framework of fierce competition. You will learn: • how to...
2 526 250 UZS
Artificial intelligence technologies in ULS systems
On backorder
The textbook discusses the use of artificial intelligence technologies to solve complex problems in ULS systems. The properties of complex systems and their life cycle are studied. Particular attention is paid to the manifestations of uncertainty of various levels and methods of its processing...
387 500 UZS
Neurodesign. The key to the consciousness of buyers
In stock
Neurodesign. The key to the consciousness of buyers Book Description Perhaps the main thing that the Internet has taught us is the love of humanity for pictures. A person is guided by intuition. Attention and emotions are more expensive than time and money, these are the most valuable...
700 000 UZS
How to sell an elephant
In stock
How to sell an elephant Book Description More than 500,000 people around the world have already learned how to "sell an elephant"! Asya Barysheva celebrates the 20th anniversary of the book with an updated edition! How to "sell an elephant" and get real money for it? Asya Barysheva is a...
250 000 UZS
Write and speak! Storytelling as a tool for happiness and business
In stock
Write and speak! Storytelling as a tool for happiness and business Book Description Storytelling is a very strong lever of influence on the reader. Sincere stories are better than all marketing formulas to pave the way for trust in who is talking and what he is talking about. There is one...
1 112 500 UZS
Why you? How to properly explain to customers
In stock
Why you? How to properly explain to customers Book Description  There are many offers, but the client is one. At least, this is how the client sees the situation himself. He chooses who to buy from. Have you? And why do you, in fact? Why are you the best choice for him? It depends on how...
462 500 UZS
The code of persuasion. How neuromarketing increases sales, effectiveness of advertising campaigns and conversion
In stock
The code of persuasion. How neuromarketing increases sales, effectiveness of advertising campaigns and conversion Book Description Grab the attention. To attract. To convince. - Three main tasks that each marketer solves. Are you trying to be convincing, but your texts don't catch people?...
700 000 UZS
The battle for the guest: strategy and tactics of restaurant marketing
In stock
The battle for the guest: strategy and tactics of restaurant marketing Book Description Competition in the restaurant business is getting fiercer every year, turning success and even survival itself into a real art for professionals. "The Battle for the guest" — the book the practice of...
491 875 UZS
Sportivnoe pravo Rossii.Uchebnik dlya magistrov
In stock
The textbook has been prepared in accordance with the Federal State Educational Standard of Higher Education for students in the field of training 030900.68 "Jurisprudence" (qualification (degree) "Master"). The book examines the most pressing problems of sports law, reveals the content of the...
787 500 UZS
The Big Ya method. Where did you get the money and 11 more personal marketing questions
In stock
The Big Ya method. Where did you get the money and 11 more personal marketing questions Book Description By 2030, seventy percent of us are at risk of being out of work — progress is underway, and so many workers will simply not be needed. What to do? Improve personal marketing skills. It is...
134 000 UZS
Dva mira dve ideologii. O polozhenii v biologicheskih i selskohozyaystvennyh naukah v Rossii
In stock
"Two worlds - two ideologies" - Academician T.D. the name of one of the sections of the lecture. Lysenko in the famous session of VASKhNIL in August 1948 in the USSR dedicated to the turning of biological and agricultural sciences towards solving the problems necessary for our country. Doctor of...
375 000 UZS
HR. Recruitment. Training. Marketing. Analytics
In stock
HR. Recruitment. Training. Marketing. Analytics Book Description Based on the real experience of Russian companies, the book includes the best HR projects of the HR Brand Award 2018 competition. From it, you will learn what has changed over the year in such key areas as recruitment, HR...
510 375 UZS
Protivodeystvie nezakonnoy arheologicheskoy deyatelnosti v RF.Voprosi pravovogo regulirovaniya
In stock
Taking into account the latest changes in legislation, the monograph examines the norms of administrative-tort and criminal legislation providing for administrative and criminal liability for illegal archaeological activities in the Russian Federation. According to the author, the judicial...
387 500 UZS
Patrick's syndrome. How to create a personal brand while staying true to yourself
In stock
Patrick's syndrome. How to create a personal brand while staying true to yourself Book Description Did you know that it wasn't Charles Darwin who first formulated the principles of natural selection? This was done by an unknown Patrick Matthew. Alas, the latter did not have enough weight in...
429 875 UZS
Finansovoe pravo.Uchebnik
In stock
The definition of the concepts of "finance", "financial activity", "financial system" is given. The features and principles of financial activity of the state and local self-government are considered in detail. The subject, method, sources and subjects of financial law, specifics of financial...
275 000 UZS
Nobrow. Marketing culture. Culture Marketing
In stock
Nobrow. Marketing culture. Culture Marketing Book Description How has the cultural landscape changed after the emergence of the global supermarket? What happened to contemporary art after Andy Warhol, to pop music after Nirvana and MTV, to cinema after Star Wars? And are the old concepts of...
181 375 UZS
Filosofiya i metodika obucheniya inostrannym yazykam
In stock
This monograph is a development of the foundations of the philosophy of teaching foreign languages as a methodological concept of the theory of teaching foreign languages. This monograph attempts to develop a theoretical section of linguodidactics, which is the integration of the foundations of...
350 000 UZS
How to create your own project for TV and Digital
In stock
How to create your own project for TV and Digital Book Description Sell your project on TV! Collect millions of likes online! Step-by-step instructions in this book. Are you not ready to sit and wait until you are made a star? Until you understand what is the secret of the popularity of some...
143 750 UZS
Zashita fin. interesov gosudarstva.Protivodeystvie firmam-odnodnevkam i ukloneniyu ot uplati nalogov
In stock
About 1,500 legal entities are registered in our country every day. According to the majority of experts, more than 60% of them are created without the intention to carry out legitimate business activities. The legacy of the dashing 90s in the form of one-day firms created for cash-out...
700 000 UZS
The battle for a guest in the area. 120 local marketing tools
In stock
The battle for a guest in the area. 120 local marketing tools Book Description In order for a restaurant to become successful and earn more, constant efforts at the local level are needed. Local marketing is an action to attract guests to your restaurant in a certain area. The task of the...
89 625 UZS
Ekonomicheskaya amnistiya
In stock
Despite the ambiguous perception of our fellow citizens of the idea of an economic amnesty, a positive decision has been made. Obviously, for simplicity and convenience of designation, it was called an economic amnesty, although in its legal essence it is an amnesty in the criminal sphere. The...
513 750 UZS
Filosofiya nauki. Bazovyy kurs. Uchebnik
In stock
The main topics of an interdisciplinary training course designed to prepare for the candidate's exam in "History and Philosophy of Science" are presented. In particular, the specifics of scientific knowledge, historical stages and trends in the development of science, the structure and theories...
450 000 UZS
Cool brands should be hot. A fresh guide to market promotion
In stock
Cool brands should be hot. A fresh guide to market promotion Book Description Based on interviews with marketing executives of such successful brands as BBC, Converse, Coca-Cola, ebay and mastercard, as well as research on the strategies of H & M, MTV and Diesel, the authors reveal the...
92 250 UZS
Vse o bankrotstve grajdan. Viderjki iz normativnih pravovih aktov po sostoyaniyu na 01.02.2015
In stock
This publication contains excerpts from regulatory legal acts regulating the bankruptcy of citizens. The legislation is given taking into account the provisions that come into force on July 01, 2015.
337 500 UZS
Internet marketing for MLM and not only. 7 steps to success
In stock
Internet marketing for MLM and not only. 7 steps to success Book Description Practical guide to online promotion of MLM projects. Artem Nesterenko, entrepreneur, coach and TV presenter, knows firsthand how social networks help to achieve results in the network business. The scale of Artyom's...
250 000 UZS
Viagra for Business: 16 steps to Increase Profits through Marketing
In stock
Viagra for Business: 16 steps to Increase Profits through Marketing Book Description Marta Koronkevich is an entrepreneur (three businesses in her portfolio), founder and head of the I'M GROUP marketing agency, a popular business blogger, an expert in the field of conceptual marketing, a...
236 000 UZS
Amnistiya kapitalov
In stock
The reader is presented with a book in which the author considers such a phenomenon as the amnesty of capital from theoretical and practical positions. The relevance of the creation of this work is due to the fact that in December 2014, when announcing the annual address of the President of the...
37 500 UZS
Discount systems. We implement and develop
In stock
Discount systems. We implement and develop Book Description Do your competitors use a discount system and have a large customer base? Have you also decided to introduce your discount system, but you don't know how? Are you worried that you will waste your money? This book is for you! Many...
175 375 UZS
Bankrotstvo grajdan. Kriterii. Status. Proceduri. Uchebno-prakticheskoe posobie
In stock
The manual comprehensively addresses the legal issues of insolvency (bankruptcy) of individuals (citizens). The main attention is paid to the analysis of the latest legislation on bankruptcy of citizens, the practice of its application. The manual shows the "weaknesses" in the legal regulation...
77 750 UZS
Federalniy zakon "O nesostoyatelnosti (bankrotstve)"
In stock
The publication presents the text of the Federal Law "On Insolvency (Bankruptcy)".
350 000 UZS
Why are customers leaving? And how to get them back
In stock
Why are customers leaving? And how to get them back Book Description David Averin, a successful businessman and marketer with twenty years of experience, offers to take a break from the role of the big boss for a while and "walk a mile in the moccasins of the client." An experienced lecturer...
262 500 UZS
Money in network marketing. How to make a fortune without having a start-up capital
In stock
Money in network marketing. How to make a fortune without having a start-up capital Book Description Network marketing is a special type of business in which large monetary investments are not required, and profit can be obtained in the shortest possible time. Saidmurod Davlatov has managed...
575 000 UZS
Everyone writes! How to Create Content that Works
In stock
Everyone writes! How to Create Content that Works Book Description This is a guide to creating and publishing any kind of commercial online content - it doesn't matter whether you work for a large brand, a small business or for yourself. Leading marketing specialist Ann Handley offers the...
375 000 UZS
Information theory. Laboratory workshop in MATLAB. Study guide
On backorder
The main provisions of the theory of information are given. It contains theoretical information, calculation tasks with examples of m-files, as well as methodological guidelines and control questions. For students studying in the areas of training "Infocommunication technologies and...
225 000 UZS
Маркетинговый план: кратко, ясно, просто
In stock
Маркетинговый план: кратко, ясно, просто Описание книги Известный британский маркетолог предлагает пошаговую инструкцию по составлению эффективного маркетингового плана. Подробно описаны основные вехи создания этого документа; рассказано, как опередить конкурентов и вовремя занять нишу на...
225 000 UZS
Effective sales: short, clear, simple
In stock
Effective sales: short, clear, simple Book Description In his book, the outstanding British marketer Bob Etherington tells how to improve work in the field of sales and thereby lead any company to success. He outlines sales strategies that proved themselves decades ago and remain relevant to...
550 000 UZS
20 most effective online sales tools
In stock
20 most effective online sales tools Book Description A new book by Maria Solodar, a well-known blogger, Internet marketer No. 1, is dedicated to modern effective online sales tools. This is a step-by-step guide: how these tools work, where and for what purpose. Maria gives illustrative...
110 500 UZS
Computer and brain
On backorder
One of the greatest scientists of the twentieth century and one of the "founding fathers" of modern information technologies, Hungarian-born American John von Neumann did not live long (1903 - 1957), but during this short period he managed to make significant achievements in the field of...
148 625 UZS
Artificial intelligence and law. From fundamental problems to applied problems. Monograph
On backorder
This monograph is an interdisciplinary study of fundamental problems and applied problems of legal regulation of the use of artificial intelligence (AI) systems. The paper examines the impact of technological revolutions on the development of social relations, as a result of which the...
87 500 UZS
​Startap po-russki
In stock
Startup in Russian Book Description The conversation in the book will be about the creation and development of business in Russia, about the pros and cons of entrepreneurship in today's reality. The book is a practical guide, the purpose of which is to show what and how to do to open your...
1 150 000 UZS
​Безгрешный маркетинг. Первая книга про inbound
In stock
Sinless marketing. The first book about inbound Book Description If your product is incomprehensible to the general public — it's not bread or toothpaste, but, for example, business services — it's not easy to sell it: over and over again you have to explain to customers why they should fork...
487 500 UZS
​Nokia. Ves' neveroyatniy opit kompanii v odnoy knige
In stock
Nokia. All the incredible experience of the company in one book Book Description The whole experience of Nokia, in one book. A journey from a tiny paper mill to a tech giant that revolutionized the mobile phone market. Learn how to stay on trend, develop the product at a pace with time and...
750 000 UZS
​Ot nosoroga k yedinorogu. Kak provesti kompaniyu cherez transformatsiyu v sifrovuyu epoxu
In stock
From rhinoceros to unicorn. How to lead a company through transformation in the digital age Book Description Viktor Orlovsky and Vladimir Korovkin are entrepreneurs who participated in revolutionary business transformations in the Russian market. Such a union gives a special method of solving...
87 500 UZS
​Pokupka gotovogo biznesa
In stock
Buying a ready-made business Book Description The book discusses the practical issues of acquiring small businesses operating in large cities of Russia. You will find basic recommendations: what should not be forgotten when "diagnosing" a business before a transaction, how the price is formed,...
275 000 UZS
A slogan in the marketing communications system. Dictionary, research, technology
In stock
A slogan in the marketing communications system. Dictionary, research, technology Book Description The dictionary of slogans is part of the project "Russian Sloganistics" of the Advertising Research Laboratory of the South Russian Humanitarian Institute. The implementation of this project...
275 000 UZS
Marketing detective or angels and demons of sales
In stock
Marketing detective or angels and demons of sales Book Description Novice marketer Konstantin Karpov receives a profitable order to develop a marketing strategy for development, but due to lack of knowledge, he cannot meet the deadline. A friend advises Konstantin to turn to the mysterious...
986 750 UZS
Machine Learning Engineering
On backorder
"If you are going to use machine learning to solve large-scale practical problems, I can only be glad that you stumbled upon this book. Read with pleasure!" Cassie Kozyrkov, Chief Specialist in Decision Theory at Google "Fundamental work on the practical construction of machine learning models...
187 500 UZS
​SuperSila Servisa
In stock
Superpower of the Service Book Description Attracting new customers is much more difficult than working with existing ones. Your base and profit depend not only on the quality of your product or service: the style of communication of employees, the impression of customers from interacting with...
362 500 UZS
Brilliant sales scripts. How to win customer loyalty. 10 steps to doubling sales
In stock
Brilliant sales scripts. How to win customer loyalty. 10 steps to doubling sales Book Description A guide for sales managers and their supervisors. It will help you write your own sales scripts and sell more, much more. Sales for the sake of sales have not been working for a long time. You...
765 750 UZS
AI-2041. Ten images of our future
On backorder
Artificial intelligence will be the defining event of the XXI century. Within two decades, all aspects of everyday life will become unrecognizable. AI will lead to unprecedented wealth, the symbiosis of man and machine will lead to a revolution in medicine and education and create completely new...
675 000 UZS
Key retail customers
In stock
Key retail customers Book Description This book is the first publication in Russia on attracting and developing sales to large retail customers. It is based on twenty years of sales experience of the largest international companies such as Coca Cola HBC Eurasia, Lamb Western and many others....
412 500 UZS
Agile marketing on the Internet
In stock
Agile marketing on the Internet Book Description The author of the book "Agile marketing on the Internet" Mikhail Bakunin is a professional marketer with many years of experience, founder of the marketing agency Cool Content and managing partner of the consulting company Bakunin & Partners....
372 250 UZS
The digital mind. How Science is Changing Humanity
On backorder
How can the achievements of science and technology contribute to the emergence of an exclusively digital mind — intelligent machines that are equal or even superior in power to the human brain? What do computers, cells and the brain have in common? Computers are electronic devices invented by...
500 000 UZS
ROP. Everything you need to know to build an effective sales department
In stock
ROP. Everything you need to know to build an effective sales department Book Description The author has repeatedly helped companies to double their profits for the year, all the results are confirmed by acts. In times of market downturn, you have a unique opportunity to earn and grow profits...
357 875 UZS
Soft calculations and measurements. Volume 2
On backorder
The application of fuzzy sets and soft calculations in economics and finance, a fuzzy-logical system of balanced indicators and an assessment of economic risk, net present income and the internal rate of return of cash flows with vaguely defined payments are considered. In addition, soft...
425 000 UZS
The only sales guide you'll need now
In stock
The only sales guide you'll need now Book Description Become a manager who is willing to buy from! Success in sales depends on your efforts, personal qualities and skills. In this detailed guide, you will learn how to implement a sales plan, even if a competitor is comparable in scale to...
337 500 UZS
Copywriting. The power of persuasion
In stock
Copywriting. The power of persuasion Book Description Peter Panda's book “Texts that are believed” has become an absolute hit of sales (six additional copies in three years!). Thousands of authors and companies have already adopted "convincingly positive copywriting" and were able to use it...
287 500 UZS
The monster of sales. How damn good it is to sell and get rich
In stock
The monster of sales. How damn good it is to sell and get rich Book Description Negotiation training for salespeople from Igor Ryzov, a leading Russian expert, twice winner of the "Business Book of the Year in Russia" award. In this book, he will talk about how to emerge victorious from the...
332 750 UZS
Deep learning. The shortest and most understandable course
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Deep learning opens the way for innovation and change in all areas of modern life. Most of the breakthroughs in artificial intelligence that you know about from the news are based on deep learning. Understanding this subject is useful for both entrepreneurs implementing this technology in their...
257 750 UZS
New laws of robotics. The apology of human knowledge in the era of artificial intelligence
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Management consultants who have recently appeared in abundance draw the prospects of work in the future in this way: if a machine can do the same as you, then your work will be automated. They convince businessmen and politicians that all specialists, from doctors to soldiers, will not be...
1 818 250 UZS
Computer vision. Advanced techniques and deep learning
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The book tells about the advanced methods of computer vision. Clear explanations of the principles and algorithms on which it is based are presented; special attention is paid to deep learning methods. All key principles are illustrated by real-world application examples. The publication is...
1 818 250 UZS
Computer systems. Architecture and programming
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The book describes the standard elements of the architecture, such as the CPU, memory, I/O ports, as well as the operating system, compiler, linker and network environment. The methods of presenting data and programs at the machine level, methods of program optimization, features of execution...
369 750 UZS
Life with robots. What every worried person needs to know
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Ruth Aylett is a professor of computer science at Heriot-Watt University. He has been engaged in robotics research for more than 30 years, specializing in affective and social aspects, software and human-computer interaction. Patricia A. Vargas is the director and founder of the Robotics...
387 500 UZS
Word of mouth. How to Manage customer loyalty and thrive on their recommendations
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Word of mouth. How to Manage customer loyalty and thrive on their recommendations Book Description Word of mouth is the force that can increase the company's sales by 50%! Everyone relies on recommendations when making purchases, which is why it is so important to be able to monitor and...
275 000 UZS
From cradle to cradle. Changing the way we create things
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From cradle to cradle. Changing the way we create things Book Description The famous manifesto of the concept "from cradle to cradle" (cradle to cradle), written by a German chemist and an American architect. The book outlines the basics of a sustainable, or eco-efficient approach to the...
2 182 625 UZS
Probabilistic machine learning. Introduction
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This classic work contains a thorough modern introduction to machine learning (including deep learning), viewed through the unifying prism of probabilistic modeling and Bayesian decision theory. The basic mathematical apparatus (including elements of linear algebra and optimization theory), the...
837 500 UZS
​Why is it better to buy from you? How to develop a strategic unique trade offer
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Why is it better to buy from you? How to develop a strategic unique trade offer Book Description Entrepreneurs work hard, but their competitors are also not sitting still. Strategic UTP, a unique trade offer that is difficult for competitors to copy, will help to get ahead of competitors....
350 000 UZS
Marketing as a series. Stories that are waiting for
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Marketing as a series. Stories that are waiting for Book Description If your marketing communications do not involve continuation, like a good TV series, then every time you fight for the attention of potential customers from scratch, putting a lot of effort and pouring significant amounts...
115 750 UZS
The imitation game. About ciphers, codes and artificial intelligence
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Sometimes people who didn't imagine anything of themselves do things that no one could imagine... (Alan Turing) How does a computer think? How to find an error in a system that does not have them? How to crack a code that cannot be hacked? The mathematician Alan Turing in the text of the work...
212 500 UZS
Practical marketing
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Practical marketing Book Description Bodo Schaefer shares with the reader his many years of experience accumulated during countless seminars and lectures on marketing. All this experience is summarized in brief instructions and rules that can be easily applied in practice.
1 496 625 UZS
Mathematical algorithms for programmers. 3D graphics, machine learning and modeling in Python
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It doesn't matter what you do - big data, machine learning, computer graphics or cryptography - you can't do without mathematics! Basic knowledge and understanding of algorithms are required everywhere now. Practical examples will make it easy to understand the most necessary mathematical...
387 500 UZS
The art of storytelling. How to create stories that will get to the heart of the audience
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The art of storytelling. How to create stories that will get to the heart of the audience Book Description The ability to tell stories is a real superpower. She is able to decide the outcome of a major deal, save a complicated presentation on the board of directors or convince millions of...
387 500 UZS
Fanatical sales. Principles of extremely fast search for new customers
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Fanatical sales. Principles of extremely fast search for new customers Book Description Your success in sales directly depends on how fast you are looking for customers. Jeb Blount is an expert who has 25 years of experience working with Fortune 500 companies and will help you increase your...
550 000 UZS
Rules of life and business. Volume 2
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Rules of life and business. Volume 2 Book Description Continuation of Igor Mann's bestseller, number 1 in Russian marketing: 57 more rules for life and business — from speed reading and time management to franchising and corporate culture. Igor Mann continues to share his rich experience and...
258 750 UZS
Dogovor transgranichnogo zayma.Pravo i praktika
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The research in this book is devoted to a cross-border loan agreement widely used in international circulation. The conclusion of this agreement can take place at different levels: loans can be provided with the participation of both small regional companies and large multinational enterprises,...
643 250 UZS
Artificial neural networks. Textbook
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It is dedicated to the actively developing scientific direction of artificial neural networks, which is important in solving the problem of introducing artificial intelligence into all areas of our life. Based on current trends, theoretical and practical issues are considered from the neuron...
850 000 UZS
Arming sales departments. A systematic approach. 99 tools
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Arming sales departments. A systematic approach. 99 tools Book Description A book about system sales support from Maxim Batyrev and his colleagues with vast experience. Here we describe a working system of 99 sales support tools, which the authors have come to over 15 years of work....
174 250 UZS
Osobennosti pravovogo regulirovaniya mikrofinansovoy deyatelnosti mikrofinansovih organizaciy
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This monograph is the first comprehensive study of the legal regulation of microfinance organizations in Russian legal science. The paper examines the theoretical and practical foundations of state regulation and self-regulation of microfinance activities, assesses its compliance with foreign...
375 000 UZS
Marketing of educational services. Monograph
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Marketing of educational services. Monograph Book Description All over the world, marketing research is widely used by universities to form strategies for the development of education and internationalization, to study foreign educational markets and the needs of potential applicants, to...
311 750 UZS
IT standarty. Uchebnoe posobie dlya studentov
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The textbook discusses the basic concepts of standardization and organizations that are engaged in standardization in the field of information technology and systems. The main provisions of modern standards for the life cycles of information systems and the provisions of standards for assessing...
319 500 UZS
Kommentarii k Federalnomu zakonu ot 27 iyunya 2001 g № 161-FZ "O nacionalnoy platejnoy sisteme"
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The book contains an article-by-article commentary to Federal Law No. 161-FZ of June 27, 2011 "On the National Payment System", taking into account the amendments made to it. The legal and organizational foundations of the national payment system, the regulation of the activities of its...
178 250 UZS
Bankrotstvo zastroyshika. Teoriya i praktika pravoprimeneniya
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This monograph is devoted to the study of the novels introduced by Federal Law No. 218-FZ of July 29, 2017 "On a Public law company for the protection of the rights of Citizens participating in shared-equity construction in the Event of Insolvency (Bankruptcy) of Developers and on Amendments to...
425 000 UZS
This is marketing. What should every marketer who wants to become No. 1 think about
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This is marketing. What should every marketer who wants to become No. 1 think about Book Description Seth Godin, marketing guru, entrepreneur, ex-CEO of Yahoo!, in his new book reflects on how modern marketing works. You will learn how to see through the eyes of the customer and create...
325 000 UZS
5 victorious strategic kicks in the ass to increase sales
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5 victorious strategic kicks in the ass to increase sales Book Description Marketing and Business Management teacher Robert Grid analyzes five marketing strategies in detail. In a simple and accessible form, the author reveals the true meaning of key marketing concepts and corporate...
237 500 UZS
Marketing technologies. Workshop
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Marketing technologies. Workshop Book Description The key areas of activity of marketing specialists are considered. Analytical models are proposed - both widely known and developed by the author. The main attention is paid to the application of theoretical algorithms and models in the real...
191 375 UZS
Regionalnoe finansovoe pravo
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The monograph is devoted to the study of regional financial law (legal regulation of regional public finance). The paper presents the author's approach to the concept of regional financial law, its subject, system and methodology. The legal regulation of regional and municipal money circulation,...
100 000 UZS
MLM of the era of the Great Transition
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MLM of the era of the Great Transition Book Description Network business and spiritual practice? Are these incompatible concepts? Or is it a bold application reflecting the transformational philosophy of the new age? In this book you will find practical exercises on working with the...
282 500 UZS
O finansovoy svobode i ee pravovih granicah
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The modern financial market of Russia is one of the most regulated segments of the national economy, however, there is currently a lot of room for free entrepreneurial activity of a number of players who, without violating the law, can do without a license and obtain a special status. This book...
137 500 UZS
Consumption of luxury brand goods and their fakes
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Consumption of luxury brand goods and their fakes Book Description This book opens the door to the world of luxury brands. Why are luxury brands so attractive that for their sake there will always be those willing to sacrifice their current consumption in order to buy the product of their...
169 000 UZS
Pravovie boprosi finansirovaniya obrazovaniya v Rossiyskoy Federacii
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Currently, the issues of improving the financial and economic mechanism that guarantees the rights of citizens in the field of education are extremely relevant. In this regard, the monograph, based on the achievements of Russian and foreign scientists, reveals issues related to the legal...
200 000 UZS
How to rise from failure to success in sales
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How to rise from failure to success in sales Book Description In this book, one of the highest paid sales agents in the world reveals his secret of making deals. He invites readers to experience a fail-safe formula for success that will allow you to work wonders in trading, increasing your...
225 000 UZS
How to become a rich and happy seller
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How to become a rich and happy seller Book Description One of the highest paid US sales agents reveals the secrets of achieving success in trade. For a wide range of readers.
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