Patrick's syndrome. How to create a personal brand while staying true to yourself
Patrick's syndrome. How to create a personal brand while staying true to yourself
Book Description
Did you know that it wasn't Charles Darwin who first formulated the principles of natural selection? This was done by an unknown Patrick Matthew. Alas, the latter did not have enough weight in scientific circles to present his work authoritatively. Therefore, another scientist entered history. In order not to be in the situation of Patrick Matthew, it is necessary to develop a personal brand. Nadezhda Kobina and Elena Starostina are aware that not every strong expert has a soul for public speaking or round-the-clock storis recordings. The authors identified 21 internal barriers and, taking them into account, developed a unique system of personal brand building. It will suit every person who has embarked on the path of publicity.
No reviews found
