Everyone writes! How to Create Content that Works
Everyone writes! How to Create Content that Works
Book Description
This is a guide to creating and publishing any kind of commercial online content - it doesn't matter whether you work for a large brand, a small business or for yourself. Leading marketing specialist Ann Handley offers the reader expert advice on copywriting and talks about the process and strategy of creating, producing and publishing content. The lessons and rules that she sets out can be applied to all online content - web pages, home and landing pages, blogs, emails, marketing offers, as well as to publications and updates on social networks. With this book, anyone can learn to write well (or at least improve their writing skills).
No reviews found
