Why customers leave. And how to get them back
Why customers leave. And how to get them back
Book Description
From the book you will learn: - how to look at your business through the eyes of a client; - why it is worth spending money, time and effort on marketing; - what customers expect from you and your company; - where to look and how to attract new clients correctly; - what else, besides money, is necessary for good marketing. David Avrin, a successful businessman and marketer with twenty years of experience, offers to take a break from the role of the big boss for a while and "walk a mile in the moccasins of the client." An experienced lecturer and author of several books, he helps to consider the situation from the inside and from the outside, gives useful recommendations, peppering them with instructive stories and sparkling jokes. Take a look at your business through the eyes of consumers: is it as good as you think it is? Why do customers leave and don't come back? How to keep customers spoiled by the abundance and quality of goods and services? How to return the dissatisfied with their money? The book will help business owners, top managers and customer service specialists to bring the quality of service in the company to a new level.
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