Building a personal brand. The system of disclosure of individuality and creative potential

Building a personal brand. The system of disclosure of individuality and creative potential

Book Description

The scale of the brand personality can be international, universal or within the framework of your company, district, city, country village or circle of friends on Facebook. I am not suggesting that the reader set impossible goals and become an Icarus who burned his wings before reaching the sun. My suggestion is to discover the best in yourself, your uniqueness and become a prominent person on a scale that is realistic and optimal for you, to find your voice and make sure that this voice and the ideas that you want to convey are heard by others. I propose to define your own path and go through it in your own way. Consider the iBrand path as a journey to a new country, enjoy the process and be open to new things. Imagine that while reading a book, you are in a workshop where you are an artist painting the image of your brand. On the pages of the book you will find many inspiring examples and tasks that will help you in the process. Brand development and promotion is an exceptionally creative task, and my clients, like myself, note a strong rise in all creative abilities that may have been dormant earlier. Daria Dmitrieva What the book is about The book consists of seven chapters-steps. Reading the first one, you will analyze your strengths, weaknesses, resources and identify growth areas. The second is to determine the criteria for success that you are striving for. After all, without knowing the destination, it is unclear where to move. The third chapter will push you to understand who your potential customers, fans, followers and imitators are. What they want and how exactly you can be useful to them. The fourth step is the culmination of all the previous preparatory analysis. With the help of simple and effective tools, you will formulate the essence of your brand's uniqueness and determine its positioning. In the fifth chapter, you will get the tools to promote your brand and make an appropriate plan. In the sixth, you will get acquainted with the basic sales princes and outline steps to expand and use the network of useful contacts. And from the seventh chapter you will learn how to monetize your brand. Do what you like and what you know best — and get paid for it. Why the book is worth reading — The author is a professional in marketing and coaching, has a positive experience of creating a successful personal brand. — The system described in the book is based on the results of the author's work with many clients. Among the implemented requests were: successful building of a personal career in large Western corporations, overcoming the professional crisis, search for a new profession, self-realization and others. — The uniqueness of the iBrand approach lies in the fact that it is a system of effective steps to promote oneself, combining marketing, coaching approaches and eastern practices of working with consciousness. — The book presents a step-by-step system for building brands, including a large number of author's exercises. Bonus: increased awareness and inspiration! For whom this book is primarily a personal brand is necessary...