Consumer behavior in the financial markets of Russia
Consumer behavior in the financial markets of Russia
Book Description
The most important component of modern marketing - consumer behavior in the Russian financial market is considered. Particular attention is paid to: risks and their impact on the need for insurance; assessment of the insurance business by consumers; brands of insurance companies; consumers' intentions to use insurance services and the assessment of policyholders' costs; financial behavior of Russians, as well as the peculiarities of behavior in some financial markets. For students and teachers of economic universities, marketers, managers of insurance companies and enterprises of all forms of ownership, specialists in socio-economic problems in modern Russia.
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