Positioning: The Battle for Minds
Positioning: The Battle for Minds
Book Description
The concept of positioning is one of the most popular marketing theories these days. The book "Positioning: the Battle for Minds", which tells about it and was first published in 1980, shocked the business world and changed the rules of marketing forever, simultaneously becoming a world bestseller in many countries of the world and a reference book for marketing specialists, advertising, as well as for company executives who want to be winners in the competition. The latest edition of the book is supplemented with author's comments, which analyze the phenomenal successes and grandiose marketing failures of the last three decades, as well as cases from the practice of advertising and marketing in Russia, written in consultation with Jack Trout by Russian representatives of Trout & Partners.
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