Confessions of a pricing wizard. How price affects profit, revenue, market share, sales volume
Confessions of a pricing wizard. How price affects profit, revenue, market share, sales volume
Book Description
The book by Herman Simon, a world-renowned pricing specialist and trusted consultant to Fortune 500 top managers, presents the best pricing methods and principles applicable to any commercial activity. The formula for successful pricing is more like a recipe for an exotic cocktail. It is a mixture of psychology, economics, strategy, methods, incentives and rewards, seasoned with mathematics. As a result, managers dilute the cocktail with guesses, intuitive feelings and general rules, or even exclude those categories that they do not understand. Simon has devoted more than 40 years to making this "cocktail" more effective, practical and enjoyable for managers and managers of any industry. He taught many top managers how to use pricing to create new markets, expand their business and secure a long-term competitive advantage. In addition, he learned several difficult personal lessons in understanding what value is, how people perceive it and how to profit from it. For managers and managers of companies that are engaged in sales.
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