PRO copywriting. How to sell a cat
PRO copywriting. How to sell a cat
Book Description
Text is the basis of any advertisement. Selling page? Based on the text. Video or audio clip? Text again. Text message? An ad on social media? Leaflet or flyer? Well, you get it... Text again. There are only seven notes. But this does not prevent geniuses from creating the greatest works that cling to the living, cause tears or a smile. There are thirty-three letters, so your possibilities are endless. A strong selling text is, first of all, a description of your advantages: why should the customer (buyer) turn to you? But the product may have dozens or hundreds of advantages! And they all seem convincing. How to be in a situation that resembles a joke about a monkey who can't decide whether she is smart or beautiful? With the help of this book, you will understand how to write a really strong selling text that will attract attention, arouse interest, reveal the advantages and convince you to buy from you. Dmitry Kot is one of the most famous copywriters, business coach, director of the Agency selling texts, author of the bestsellers "Copywriting: how not to eat a dog. Creating texts that sell", "Selling texts: a model for assembly. Copywriting for everyone" and "Insta-literate texts. Write with your soul – sell wisely."
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