Selling. How to create catchy texts

Selling. How to create catchy texts

Book Description

This book is a guide for those who want to prepare catchy, textured stories with voluminous characters, apt details and an emotional train. Storytelling is an oral or written story that primarily sells its author. In the book you will find recipes for high-quality, selling storytelling. And of course, examples that cause the reader a bright aftertaste and a desire for additives. This book will help: - prepare catchy stories - evoke taste catharsis in the reader - master different storytelling techniques and recipes - engage readers and leave a trail of aftertaste - make creative presentation of stories - fill the storeroom of your texts with juicy blanks - bake the author's selling storytelling To whom the book will be useful: - novice blog authors - copywriters - marketers - experts leading social networks - storytellers Marina Gentsar-Osipova @marina_go Writer, head of the literary agency "Write like an artist". Author of courses on copywriting and book creation, co-owner of the KitUp school of authorship and online communications. Mentor to more than 3,000 graduates of text marathons, courses and writing campuses. In the past, she was among the top 10 successful women entrepreneurs. A storyteller blogger with an Instagram audience of over 100 thousand subscribers. Maria Sinyukova @maria_sinyukova Head of the copywriting agency and the school of authorship and online communications KitUp. Author of courses on copywriting and book creation, co-owner of a literary agency. 15 years in the media: worked in the media, press service and digital agency, since 2015 freelancing as a copywriter, editor and author of her own projects. Tamara Kryukova @tamara.kryukova.writer Member of the Writers' Union since 1992, author of books for children and youth. Winner of various awards. Knight of the "Order of the Palm" - the highest recognition by children. Three full-length feature films have been made based on the books. Individual works were translated into foreign languages. Member of the international PEN Club. 60 published books