Psychology of innovation in organizations
Psychology of innovation in organizations
Book Description
"Innovate or die!" These are the competitive realities of modern organizations. Rapid changes make the tactics of gradual changes or improvements to what already exists ineffective. "Striving for gradual improvement while competitors reinvent the entire industry is like tinkering in the sand while Rome is on fire." Based on the research of creativity, D. Kroupli and A. Kroupli propose methods of conceptualization and management of innovations in organizations. They offer a dynamic model of the interactions between the four components of creativity - the person, the product, the process and the press - which act as "constructive blocks" of innovation. The authors offer a new look at the nature of innovative products and the processes that generate them; at the psychological characteristics of innovators and the environment that stimulates innovation. In addition, they draw attention to the paradoxical nature of innovations, which consists in the fact that the same factors can simultaneously stimulate them and hinder their generation. But, with the right management, organizations can effectively stimulate innovation and turn it into their competitive advantage. This book will tell you how to do it.
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