The client's path. We create value for products and services through path maps, bluprints and other tools
The client's path. We create value for products and services through path maps, bluprints and other tools
Book Description
Customers are disappointed — this often happens. It is much worse when people inside the companies creating the product do not see this because they are too focused on business processes. This book will show your company how to turn valuable customer observations into practical ideas. You will be able to visually display your customer experience and imagine future solutions. Product and brand managers, marketing specialists, and business owners will learn how mapping user experience will help determine where their business goals and customers' point of view intersect. Once you are armed with this data, you will be able to provide users with real value.
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